Details of social media marketing by Prof.Talib Mirza

1. Presented by
Prof.Talib Mirza

2. SOCIAL MEDIAAND MARKETING

3. What is social media marketing ?
Social media marketing is the
process
Of gaining awareness, driving
traffic and
engaging your costumers and
Prospects using social media
channels.

4. Uses of social media marketing
Connecting with customers
Building a reputation ,improving
Brand awareness
Generating leads and sales opportunity
Increasing event traffic
Increasing new prospects and buyers
Positioning company as a authority

5. Current user
Plan to start
with in 6
month
100%
80%
60%
40%
20%
0%
facebook twitter linkedin
My
company
blog
Other
company
Four squre
Using social media for event marketing
According to the recent servey77%
Marketer used social media for
Promote the events near by 74%
Out of 77% find the channel
extremely or some what effective.
Anna hajare protest is the
Best example of event marketing
In social sites
Social media played an imp role in
the drastic change of Narendra
Modi’ image is an another example

6. Popularity of social sites
 Facebook -1.15 billion user 54.6%male 45.5% female
 You tube-800 million user 58%male 58%female
 Linked in-238 million user 57.9% male 42,3%female
 Twitter-500 million user 55% male 45% female
Role of social media in marketing
 It can be used to provide an identify about company and the product or services.
 It helps in creating the relationship with people.
 It can be used to communicate and provide interaction that costumer look for.

7. Getting started with facebook
step 1
• Create an effective
company page
• Company logo
• Company description
• Fantastic cover photo
• Related images & video
• Invite yours friends &
customer to like your
page
Step 2
• Begin posting useful and
meaningful content
targeted your audience
• Don’t confuse your
audience with
promotional messages
• Audience will unlike
your company if you
bombard them with lots
of promotional
messgages
Step 3
• Facebook offers an
event tab, where you can
list all events you are
sponsoring, attending,
exhibiting, holding
• Be sure to include all
your detail & content as
the events get closer

8.  Getting started with twitter
Step 1
• Set up a twitter account for
your company
• Add a description and
profile photo
• Begin following others and
invite them to follow you.
Step 2
• Begin sharing content with
shortened links that direct
people to the event detail
• Be sure to answer questions
and thank to those who
retweet your content.
Step 3
• Beyond your company
twitter page, have your
company’s spokespersons
or talking head set up
accounts and encourage
knowledge.

9.  Boom of social media
 The Ripple effect
 The ripple effect begins when you put your content out there to be viewed by an audience. Maybe a
dozen people will share your content directly through your site (via Twitter, Facebook, and others),
and their friends will see it. Perhaps those people will tell other people, and so on. Soon enough,
plenty of people are sharing and discussing your content without your even knowing about.
 Although we live in a very digital world, people still prize personal, face to face interactions over
anything else. This is also true in the business world. Remember this and let this encourage you to
produce even better content than you are already producing.
 Through this more personal type of sharing, people will begin to know and recognize your brand.
This will help you to stick out from all the other posts that the average Twitter or Facebook user sees
on any given day.
 Build relationship
 Social media has quickly become a necessary and critical component of every company’s
overall marketing plan. We at Boom! Social understand that. they can help create, build,
support and maintain a comprehensive social media platform, one that reflects your
company’s voice, brand messaging and personality.
Unlike most people and companies who call themselves “experts” or “gurus”, they have a
large portfolio of clients for whom they built and managed highly successful platforms.

10. Bane of social media
 Updating your social media accounts takes time and effort. A senior person with knowledge about the
company and products should handle your social media presence, and the cost in time means the media is
not completely free.
 Social media marketing carries several risks.
 For example, every post on Twitter is public and you have no control over what people say. Bad news can
go viral as easily as good news and can do your business irreparable harm.
 IT governance group the Information Systems Audit and Control Association released a report in June
2010 ranking viruses and malware, brand hijacking, lack of control over corporate content, unrealistic
customer expectations and non-compliance with record management regulations as the top five risks of
social media.

11.  Thank you