1. DIGIPAKS
RESEARCH INTO ALBUM DIGIPAKS…

2. The title of the album is “LOUD” which is cleverly
reflected through the artwork on the album digipak.
The imagery portrays the artist in a vulnerable yet sexy
way and the bright red colour is shown on her hair, lips
and roses.
RIHANNA- DIGIPAK The way that there is a corporate colour scheme works
effectively. The text font is capitals and stands out
even against the powerful images. The positioning at
the bottom of the album also works as it doesn’t
attract any unnecessary attention from the image of
the artist.
The size of the font also varies as the album name is
larger than the artist name which works well because
when people see the image on the front they will know
who it is anyway.
I love the photography on this album as it is original,
arty and daring and definitely relates to the album
name as the colours used are loud.
The imagery is very feminine and the image of Rihanna
smelling the roses shows her wearing a long beautiful
white dress. It is quite vintage inspired and retro.
There is a genre signifier as the imagery reflects the
kind of songs that could be on the album. For example,
there could be some strong power ballads as well as
some loud tunes.
The relationship between the image and text
(anchorage) work together because the album name
LOUD relates to the brightness and loud colours used
such as the vibrant red. This stands out really well.
The functions of the digipak show a front cover with
an inside with two pockets for the CDs. They all fold
into one.
The CD is also really well designed because it is a
beautiful inside of a flower. This relates to idea of the
roses used in the photography. It is a nice finishing
touch to the album design instead of having a plain CD
design. I really like the idea of having a CD design too.
The artists name, album title, producers and record
label as well as website address are printed on the CD
in small print giving a professional touch.
Overall, the digipak is really effective and it really
expresses the artist style and personality and it
definitely stands out.

3. BOMBAY BICYCLE CLUB-
DIGIPAK
I studied the Bombay Bicycle Club magazine advert and I have noticed a corporate image used for the album and poster as well as the typography and font style.
The images used are very unique. There are two heads facing one another with a pattern inside which is quite effective! This suggests that the band like to be different and have their own style.
There is a particular colour scheme used which is predominantly blue, pale yellow and orange. All the colours compliment each other well.
The positioning of the font on the digipak is also well done because there is the album cover and band logo on the front and then the name of each track on the back. Again, like the Rihanna digipak, there is a designed CD. I really
love this idea because it looks effective
and the pattern matches the images on the
CD cover.
I wouldn’t say there was any kind of genre signifier but you can tell by the imaginative album art that their sound would be unique and cool.
The functions of this digipak is that it folds together well and has a slot for the CD inside.
There isn't great branding for the artist. As there is no image of the band members, as a first ever album it doesn’t present the band members. This is good in a way because it would make people want to see what they look like
and look them up but it may have been
good to have an image of them for their
first album. However, having said that I
think that they have created a great image
and logo and colour scheme.
The identity presented is quite indie and British.

4. YOU ME AT SIX-
DIGIPAK
I looked at this album for some magazine advert
research. One thing that I have noticed is that the
front image for the album is exactly the same as the
magazine poster. This is great band promotion
because people will remember the image on the
poster and then spot the same image on the album.
This is really effective.
The typography is bold and stands out against the
image. The songs are also printed on the back of the
CD box one after the other.
The CD has the design of a flower with the band name
and album name on it as well as the record company
etc.
There is a kind of signifier to the genre of music as
the image is quite outer space like and dreamy, it
suggests that the album has this kind of sound.
Its institutional identity is quite indie.

5. COLDPLAY- DIGIPAK
This is the digipak for Coldplay’s album Viva La Vida. It
was their fourth studio album.
The artwork for Viva la Vida or Death and All His Friends
was designed by Coldplay and Tappin Grofton. The
design style for the album took months to be completed
and it was initially developed from a set of large-scale
sketches and paintings of expressive typo. Lyrics and
song titles were boldly painted across old maps, books,
copies of old paintings, newspapers and various sorts of
second-hand things. The final work was photographed
and later some additional typography was added by
computer.
The typography is bold and it looks almost chalk like, like
its been drawn really quickly. The image is thought
provoking and shows a war scene. The images on the
inside are of all the Coldplay band members. This shows
the instruments they play and so that people know what
they look like.
The typography on the back is yellow on a black
background which stands out. This has the song list.
This brands the artist well because its not just another
fun album, it is actually thought provoking and has
meaning behind the songs.

6. JACK JOHNSON- DIGIPAK
This is the digipak for Jack Johnson’s album In Between
Dreams. I really love this album design, it is probably one of
my favourite album designs purely because it looks really
effective and its different and stands out.
The imagery used on the front of the CD cover is really
effective. The large silhouette of the tree and then Jack
holding his guitar next to it suggests freedom and how he
likes to write or gets inspired. It says a lot about the sound
and style for the artist and also personality.
The yellow behind the silhouette also looks effective. The
typography used is small but easily readable as black on
the yellow background stands out very well.
The CD design is like a close up on the leaves from the tree,
which looks really good on top of the yellow CD. There is an
image of the artist inside the digipak which is also good as
people buying can see who they're listening too. The back
of the CD cover has all the song names listed down the left
hand side.
The CD digipak would open and close easily with a slot for
the CD inside.
There is a genre signifier as the peaceful image suggests
that it is soft mellow music, however, the boldness of the
yellow also suggests that there is a unique sound.

7. COLBIE CAILLAT-
DIGIPAK
This is the digipak for Colbie Caillat’s “Little
Things. The imagery on the front shows the artist
looking directly into the camera with a guitar strap
across her shoulder. The fact that we cant see the
guitar gives us an idea of her sound but doesn’t
give too much away.
The colour scheme is pale green, yellow and
white. These are very neutral colours and her look
is not dramatic at all so suggests that she is very
natural and has raw talent.
The typography is curly and pretty but easy to
read. The writing below explains a bit about the
making of the album which is unusual nowadays
to have that.
The design on the CD is a white flower on a yellow
background which looks really good and has kept
to the same colour scheme.
This digipak brands the artist well as to what she
wants to be portrayed as. She is a mellow singer
who plays guitar.