1. Bradley Gale (Eggleton)

2. VIDEO GAME
Sega released a video game based on the film. This gave the audience a look at the
different characters and interaction that would be shown in the film. The game was
released on many platforms, for example PC, Wii and PSP; this gave the game a broader
audience appeal.

3. 7-Eleven
Promotion
6,400 7-Eleven stores in the
United States helped promote
the film.
‘7-Eleven ramps up its 2008 Slurpee season with the
company’s first major promotion of the year – a month-
long “Iron Man” campaign leading up to the movie’s
opening. The featured Slurpee flavour of the month is
the new AMP Energy Freeze, a frozen version of Pepsi’s
AMP Energy, created exclusively for 7-Eleven.’
Radio advertising in selected markets and store signage
supported the program. Competitions in selected
markets were awarded prize packs that included “Iron
Man” movie posters, T-shirts, cups, mugs, straws and
merchandise coupons. A true-to-the-movie 6’ 4”, two-
dimensional Iron Man character was part of the in-store
signs highlighting the motion picture.

4. LG LG Group also made a
PROMOTION deal with Paramount.
LG Electronics unveiled the
LG Iron Man phone, a
limited-edition, 18-karat
gold slider based on the LG
Shine. The Phone was
being given away as part of
the promotional campaign
with Paramount Pictures to
promote the upcoming
Marvel Studios film Iron
Man. The Iron Man phone
was not to be sold in
stores. The only way to get
one, is to win one on the
Iron Man Website or from
one of the other
promotions being run by
magazines and websites.

5. HASBRO
FIGURES
Hasbro created
figures of armours
from the film, as well
as Titanium Man
(who appears in the
video game) and the
armour from the
World War Hulk
comics.

6. BURGER KING
Burger King promoted
Iron Man world wide.
Jon Favreau was set to
direct a commercial
for the fast-food
chain, as Michael Bay
did for Transformers.
In the film, Tony Stark
has a cheeseburger
from Burger King after
his rescue from
Afghanistan, as part of
Toys/figurines made
the studio's product
by Burger King to
placement deal with
promote the movie,
the respective
Iron Man.
companies.

7. AUDI the film worldwide. In the film,
Audi also promoted
Tony Stark drives an Audi R8, as part of the studio's
product placement deal with the respective
companies. Three other vehicles, the Audi S6 sedan,
Audi S5 sports coupe and the Audi Q7 SUV, also appear
in the film. Audi created a tie-in website, as General
Motors did for Transformers.

8. ORACLE
CORPORATION
Oracle Corporation promoted
the film on its site, and made
various posters like this one
to the left.

9. Robert Downey promoting the
film in Mexico City.
ROBERT DOWNEY

10. POSTERS
Posters are a great
way to market a
product. Iron Man
had made several
posters to promote
their upcoming film.
The great thing is
that they all look
similar, colours and
images, helps link
them all together to
create one.

11. SUPER BOWL
SPOT With most people in
America watching
the Super Bowl, the
30 second
advertisement break
spot was an
excellent way to
promote the film.
The Iron Man trailer
had to grab the
audiences attention
within the 30
seconds, which it
had clearly done.
http://www.youtube.com/watch?v=rMRjcryvRV8

12. TRAILE
R
Trailers show some of the best bits of the film,
they are made to attract the audience into going
to watch or buy the film. The trailer for Iron Man
is very well done as it draws the audience in as
they are watching it.
http://www.youtube.com/watch?v=KAE5ymVLmZg

13. The estimated cost for
the marketing of Iron
Man ranged from $50
million to $75 million.
Bradley Gale
(Eggleton)