Public Relations strategy of Maggi when they fall under deep crises of excessive lead content. Banned on Maggi was emotional for Inidans and soon Maggi with its PR techniqes, bloomed and captured market with the same enthusiasm.

2. hetan anoj

4. • In April 2015, a government referral laboratory in Kolkata,
following up on an initial report from Barabanki in Uttar
Pradesh, reported excess lead in samples of Maggi.
• Nestle lost more than Rs 500 crore (US$77 million) over the
ban, which forced it to destroy more than 37,000 tonnes of
Maggi noodles.
• What they have a clear philosophy: think global and act local.
• The company had faced in the 32 year-long standing history in
the subcontinent.

5. 
 Nestle waited for the government to issue orders and for
things to escalate to a ban.
 This gave media the chance to fuel and consumers the
chance to question the ongoing crisis. Social media often
becomes the most intimate and most active medium of
communication between the consumer and the producer.
 Nestlé has conducted extensive, additional tests on over
1000 batches of MAGGI Noodles at its own accredited
labs, complimented by tests on over 600 batches at
external laboratories. All results indicate that MAGGI
Noodles are safe and well within the regulatory limits
established in India.

6. 
FACTS:-
.

8.  Came about 100 years ago in INDIA.
 History says that maggie was not all time
favourite.
 After launch reports shows maggie was in loss for 10
years.
 Campaign strategy plays a crucial role in maggie’s success.

9.  The early campaign were for
working women. Target audience
were womens who go to work and
got get time for cooking meal.
 India only contains 8% of women
working ratio according to
survey in 2010.
 So, Maggi targeted the
children, and relation between
mom and child.

10.  The renowned name gain the
trust of audience.
 Maggi gain 70% of market in
India.
 The 2 minute instant pyaar
for maggi rose with this
strategy.

11. THE CRISIS
After the discovery of lead conten, a hatred was
spread among all individuals.
Parents were afraid of using maggie.
Comments such as cheater was widespread.
Twitter was flooded with #banmaggi.
All wrong tweets were made by youngsters.
But the maggi was like candey in hand of kid.
Which was now forecfully taken from them.

12. TWEETS LIKE THIS
WERE ON
SHORE.
WRONG OR RIGHT
DIDN’T MATTER.

13. YOUTHS :
• Ban on #Maggi for emotional Indians
• Social media often becomes the most intimate and most active
medium of communication between the consumer and the
producer. Here, Maggi India and Nestle India’s Twitter handle’s
silence on this issue until June was only worsening the
situation.
• The company stopped running away from the crisis, they
addressed it.
• Connected themselves with youths by #memissyoutoo
• Refused to let people forget of the product and the emotional
value it once had for them.

14. WE MISS YOU TOO

15. TRUST
• Ban on #Maggi was now out of allegations, after getting
clearance from government.
• Social media was used to spread word of trust.
• To sell maggi it was necessary to let parents buy maggi to
childrens.
• So they created a camapign Mom’s Trust.
• Finally, the hope was seen. And maggi created a slight changes
in their websites. Label of no lead and extra chemicals was
dropped from packaging theme.
• Re-launch of Maggi happened strategically on the auspicious
day of.

16. MAA KA BHAROSA
https://www.youtube.com/watch?v=wuHkXi3xBzY

17. TRUST
• The relaunch campaign saw television ads stating “Maggi safe thi,
safe hai.”
• The comeback of Maggi made it to the headlines with being all sold out
within a few minutes from it’s launch on Snapdeal. Additional offers to
the product were also made from Snapdeal’s end to boost the sale.
• Welcome Back MAGGi with the ultimate dil ki deal.
#SnapdealWelcomesMAGGI

18. Soon after, again directly aiming at the consumer’s
emotional belongingness to the product, Nestle ran a
campaign asking what does Maggi bring back with it? A
rather smart move making the product synonymous to
memories, habits and events of one’s life.
#WelcomeBackMaggi was soon trending, both online and
offline.

19. MAA KA BHAROSA
https://www.youtube.com/watch?v=wuHkXi3xBzY

20. CRISIS MANAGEMENT TO IMAGE BUILDING:
• The sales were up, the campaigns were successful, all laboratory tests
were cleared.
• The absence of the product gave space for competitor products to
flourish. Patanjali Noodles, Wai Wai and Ching’s Noodles now became
key players in this market. To reassert the product’s dominance over
others from the same category
• PR team decided to again hit back with another campaign titled
#NothingLikeMaggi, asking customers to share their ‘Nothing Like
Maggi moments’.

21. NOTHING LIKE MAGGI

22. CRISIS MANAGEMENT TO IMAGE BUILDING:
• After reclaiming it’s lost territory in the market, Nestle India has more
recently adopted a very positive socially responsible aura to it’s brand-
something that was missing in the initial phase of their crisis
management of the Maggi.
• The more recent campaigns of the brand focus on rural development,
women entrepreneurship, healthy living.
• MAGGI KITCHEN JOURNEYS ‘Kuch Achha Pak Raha Hai'
Celebrates The Story Of 12 Inspiring Women.

23. KUCH AACHA PAK RAHA HAI

24. KUCH AACHA PAK RAHA HAI