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Social Media And Your Business Strategy

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Rob Petersen
Rob Petersen
TechnologieBusiness
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How small business can profit from new social skills
Who has good social skills?
Enlists community members to help with the lifting
Knows how to find the right social network
We’re in a new era: the Social Economy In the next 3 years, Forrester projects a $6.9 billion Social Economy
Did you know? ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: comScore, Neilsen, Harris Interactive
What are the new social skills? Find Listen Engage Activate Your Advocates Monetize
www.realstores.com (communities for professionals and novices) ‏ Find realstores.com CookiesForKidsCancer.org
Listen www.realwomenonheath.com (women’s health and wellness community)
Engage Tell two people who tell two people and so on

[object Object],Engage
[object Object],Engage
www.pennzoilracefan.com (an online and offline community) ‏ Activate advocates
Monetize www.beinggirl.com 4 to 1 return on investment for P&G
How do you get started?
Getting Started: Crawl ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Walk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Run ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started: Thrive ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media tool kit
How we practice our social skills
Facebook Video App Where Social Media Meets Social Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 1 Step 2 Step 3 Step 4
Where It Begins ,[object Object],[object Object]
How Social Commerce Is Enabled ,[object Object],[object Object]
How It Is Distributed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Purchase Process Works ,[object Object]
What Is Reported ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rob Petersen Founding Partner BarnRaisers Group 5 River Road, Suite 205 Wilton, CT 06897 P 203.594.1701 C 203.231.6434 [email_address] www.barnraisersgroup.com Mike Rogers Founding Partner Brainloaf 3 Woodledge Road Stamford, CT 06807 P 203.653.2283 C 203.858-5839 [email_address] www.brainloaf.com We welcome your questions and input

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