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1. Using the Internet to Research Private Companies August Jackson august (at) augustjackson (dot) net http://www.augustjackson.net @8of12 #slacid

2. Our Approach

3. Decision-Focused Intelligence I need Competitor X’s price list, customer list and tax filings. I also need their CEO’s 4th grade report card, her mother’s maiden name and the book report she wrote on “The Lion, The Witch and the Wardrobe” in the 5th grade. #slacid

4. Decision-Focused Intelligence I have an important decision that I need to make. There are some things I need to understand about Competitor X to help me make those decisions. #slacid

5. Decisions Commonly Supported Strategic Planning Partnership Mergers & Acquisitions Business Development Research & Development Product Development & Life Cycle Market Entry/Exit Marketing & Advertising Planning Tactical Sales Activity #slacid

6. Define KITs: Choosing Analytical Models Which analytical frameworks will we use? Choose The Right Analytical Frameworks #slacid

7. Define KITs: Choosing Analytical Models Match Analysis to Your Business Decision Business and Competitive Analysis Babette Bensousan and Craig Fleisher Choose The Right Analytical Frameworks #slacid

8. Define KITs: Common Information Requirements Product Revenue Pricing Profitability Market Share Strengths Weaknesses Marketing and Sales Partners Current Markets Market Position Supply Chain Capacity Facilities Employees Hiring Likely Strategies Financial Capacity Executive Decision-Making Industry Trends Opportunities Threats Financials Ownership Legal and Regulatory Kinds of Information Commonly Sought #slacid

9. Plan Research Strategy Data Intelligence Primary Secondary Internet research Interviews Verifiable answers direct from a single source Diverse sources, analysis, varying levels of confidence A Framework for Research Planning #slacid

10. Plan Research Strategy Data Intelligence Primary Secondary Hiring Locations Channels to Market Current Markets Company Revenue Ownership Legal Regulatory Industry Trends Employees & Skills Market Share & Position Capacity Opportunities & Threats Product Revenue Suppliers Product Profitability Supply Chain Decision Making Capacity to Act Strengths & Weaknesses A Framework for Research Planning #slacid

11. Best Secondary Sources for Private Company Info #slacid

12. Our Use Case: Raynor Garage Door Our use case: Raynor Garage Door of Dixon, Illinois Our Use Case #slacid

13. Premium Sources #slacid

14. Premium Sources #slacid

15. Company Web Site Descriptions Offices Locations Identified partners Executives Job postings Press release Sales channels Corporate history Company Web Site #slacid

16. Link Analysis Partners Distributors Philanthropic ventures Former employees Fans Critics Bloggers User forums News coverage Use Google’s link: Operator #slacid

17. Filetype: Operator Extension Document Type PDF Adobe Acrobat DOC/DOCX Microsoft Word PPT/PPTX Microsoft PowerPoint XLS/XLSX Microsoft Excel

19. Legal and Regulatory Filings #slacid

21. Industry Associations and Journals #slacid

22. Industry Associations and Journals #slacid

23. Industry Associations and Journals #slacid

25. People Search and Social Networks #slacid

26. People Search and Social Networks #slacid

27. People Search and Social Networks #slacid

28. Slideshare #slacid

29. People Search and Social Networks #slacid

30. Other Company Resources

32. Questions? #slacid