1. AN IN DEPTH STUDY OF SMARTPHONE
USAGE AMONG YOUNGTERS IN
GANDHINAGAR
SUBMITIED TO:
Shweta Mehta
GROUP NAME:
Italiya Amit v. (31)
Jadav vishal B. (32)
Jagodana Ashwin D. (33)
Modi Monika A. (60)

2. Introduction

3. Advanced mobile phones now have the capabilities of a telephone,
camera (still and video), music player and voice recorder, personal
digital assistant. They are approaching the level of complexity of
computers for mobile applications with applications such as mobile
word processing, spreadsheets email and internet. These mobile
phones have become so interactive that they are referred to as
Smartphones.
A smartphone is a mobile phone built on a mobile operating system,
with more advanced computing capability and connectivity than a
feature phone. The first smartphones combined the functions of a
personal digital assistant (PDA) with a mobile phone. Later models
added the functionality of portable media players, low-end compact
digital cameras, pocket video cameras, and GPS navigation units to
form one multi-use device. Many modern smartphones also include
high-resolution touchscreens and web browsers that display standard
web pages as well as mobile-optimized sites. High-speed data access
is provided by Wi-Fi and Mobile Broadband.

4. RESEARCH
METHODOLOGY

5. OBJECTIVES OF THE STUDY
THE PRIMARY OBJECTIVE IS:
AN IN DEPTH STUDY OF SMARTPHONE USAGE AMONG
YOUNGTERS IN GANDHINAGAR.
THE SECONDARY OBJECTIVES ARE:
•To find out the reason of increasing smartphone usage, demands and
satisfaction among youngsters.
•To find out the factors affecting smartphones selection by the customers
and the top smartphone manufacturers.
•To find out the observation and analysis of the primary data collected
regarding the smartphone usage.

6. Research Design:
•TYPE OF RESEARCH:
 Descriptive Research
•DATA COLLECTION METHOD:
Secondary Data:
•magazines
•Newspapers
•Journal
•Website
Primary Data:
The primary data will be collected by means of a survey.
Questionnaires will be prepared and SMARTPHONE users
will be approached to fill up the questionnaires.
•Through questionnaire
•Through personal interview

7. SAMPLE DESIGN:
POPULATION:
•SAMPLE DESIGN
Population for this research is set of customers those who are
using smartphone in Gandhinagar city.
SAMPLE SIZE:
120
SAMPLING METHOD:
The method used for sample technique was an area sampling
method where there are schools and colleges. This method was
used because it was known that our target population are the
youngsters who are of the age 15 yrs to 25 yrs.

8. Scope of study:-
CHAPTER 1
contains the Introduction of the study. This includes the background of the
topic, the reasons for the selection the topic, the objective of the study, the
source of data, data collection method, sampling size, sampling procedure,
chapterization of the study and the limitation of the study.
CHAPTER 2
is related with first objective of the study i.e. finding out the reason of increasing
smartphone usage, demands and satisfaction among youngsters. The chapter
starts with the introduction of the chapter which includes the history of the
smartphone. Here we found out how smartphones where originated, where it
was used earlier and how it is growing in the present scenario. A smartphone
works in an operating system. So, detailed information about different operating
systems is also included. The chapter includes an overview of increasing
smartphones’ usage, demand, satisfaction and the reason behind them.

9. CHAPTER 3
is related to the second objective of the study i.e. factors that affects selection
of smartphones by the youngsters. The chapter includes reason for selection,
purchase and consumption of smartphones for the satisfaction of their wants.
This is done by the several factors influencing the customer. It explains the
attitudes influence behaviour through behavioural intentions. This involves the
purchase intentions towards the smartphones.
CHAPTER 4
is related to the fifth objective of the study i.e. to find the primary data,
determine what we have observed and thereby make its analysis. The chapter
includes primary data regarding some smartphone brands used among
customers in Gandhinagar. This has been done by the data collected through
survey and the analysis of that data arrived from this study.

10. Limitation of the Study:-
 While pursuing the research, there were several
limitations that come across that limited the efforts
of looking for the required information. The
limitations are as listed below:

 Time constraint.
 Limited Target Area & Population.
 Narrow Study.
 Secondary Data, the Major Source of Information.

11. DATA ANALISIS

12. 1.What is your gender?
GENDER No. of
Respondents
MALE 96
FEMALE 24
TOTAL 120
80 %
20 %
Gender
Male
Female
2.What is your age?
AGE No. of
Respondents
15-18 YEARS 25
19-22 YEARS 55
23-26 YEARS 40
TOTAL 120
No. of Respondents
15-18 Years 19-22 Years 23-26 Years
21%
46%
33%

13. 3. Education
Level of Education No. of Respondents
Middle School 2
High School 40
Graduation 72
Post Graduation 6
Total 120
2 %
33 %
60 %
5 %
70
60
50
40
30
20
10
0
No. of respondents in percentage
Level of Education
Level of Education
4. Do you have your own Smartphone?
Smartphone
Possessed
No. of
Respondents
YES 95
NO 25
TOTAL 120
Percentage of Smartphone
79 %
21%
Possessed
YES (using smart
phone)
NO (using ordinary
cell phone)

14. Q.5 How many Smartphone’s do you have?
1 4
2 7
3 25
4 84
Total 120
Chart Title
10%
20%
30%
40%
1
2
3
4
6.Which Smartphone brand do we use?
Smartphone Brands No. of
Respondents
I Phone 15
Blackberry 7
Nokia 38
Samsung 33
Others 2
Total 120
Top Smartphone Brands
16 %
7 %
40 %
35 %
2 %
i Phone
Blackberry
Nokia
Samsung
Others

15. 8. What is the price of your Smartphone?
Smartphone’s
price
No. of
Respondents
Rs.5000-8000 36
Rs.8000-12000 45
Rs.12000-16000 22
Above Rs.16000 17
Total 120
38%
Smartphone's Price
47%
11%
4%
50
45
40
35
30
25
20
15
10
5
0
5000 to
8000
8000 to
1200
12000 to
16000
Above
16000
No.of respondents in percentage
Prices of smartphones in rs
Smartphone's Price
9.Do you think the price of your Smartphone reasonable and affordable?
Reasonable or
not
No. of
Respondents
Yes 120
No 0
Total 120
Price Reasonable or Not
100%
80%
60%
40%
20%
0%
YES
NO
100%
0%
Price Reasonable or
Not

16. 10 What is the in built memory of your Smartphone?
Less than 1GB 7.5%
1GB-3GB 47.5%
4GB-6GB 22.5%
More than 6GB 22.5%
Total 100%
11 What is your Smartphone’s battery life?
Less than 4hrs 17.5%
6hrs-8hrs 49.16%
9hrs-11hrs 16.67%
More than 11hrs 16.67%
Total 100%
Less than 1GB 1GB-3GB 4GB-6GB More than 6GB
17.50%
Chart Title
7%
23%
22% 48%
Smartphone's battery life
Smartphone's battery life
49.16%
16.67% 16.67%
Less than 4 hrs 6hrs-8hrs 9hrs-11hrs more than 11hrs

17. 12. What is the type of of your Smartphone (Operating System)?
Operating Systems No. of
Respondents
ANDROIDS 35
WINDOWS 23
I PHONES 25
BLACKBERRY 27
OTHERS 10
TOTAL 120
29%
Operating systems
14%
16%
7%
34%
40
35
30
25
20
15
10
5
0
Android Windows i phone Blackberry Others
NO. OF PERCENETAGE
OPERATING SYSTEMS

18. 13.Rank for acquiring a Smartphone?
62%
Top Reason for Acquiring a Smartphone
48%
21%
23%
44%
46%
70
60
50
40
30
20
10
0
Fast
access of
internet
Easily
availability
of function
In built
memory
Todays's
fashion
The screen
Size
It is Wi-Fi /
Bluetooth
enabled
No. of respondents in percentage
Reasons
Top Reason for Acquiring a
Smartphone

19. 15 .please show your liking on the basis of use of various facilities available in Smartphone.
86 %
85 %
79 %
78 %
65 %
59 %
25 %
10 %
10 %
90 %
71 %
88 %
0 10 20 30 40 50 60 70 80 90 100
Text messaging (SMS)
E mails
Searching for specific information
Talking on Phone
Communicating from social networks
Weather forecasts
Maps
News
Chatting
Listening musics
Watching video
Video games
No. of preferences in percentage
Smartphone Facilities

20. 16.Are you satisfied with your Smartphone?
Satisfaction level No. of Respondents
Extremely Satisfied 19
Satisfied 86
Somewhat Satisfied 10
Less Satisfied 5
Not Satisfied 0
Total 120
20%
Satisfaction Level
64%
11%
5%
0%
100
90
80
70
60
50
40
30
20
10
0
No. of respondents in percentage
Satisfaction Level
Satisfaction Level

21. FINDING
1- 80% of Respondents are prefers male.
2- 63% of Respondents are prefers 19-22 year age used this
technology .
3- 60% of Respondents are prefers that Graduation.
4- 79% of Respondents are prefers answer Yes.
5- 40% of Respondents are prefers do you have 4 smart phone.
6- 40% of Respondents are Agree with use in Nokia phone.
7- 65% of Respondents are believe that advertisement plays
an important role in decision making.

22. 8- 47% of Respondents to Price in smart fon is Rs.8000-12000.
9- 100% of Respondents are Smartphone reasonable and
affordable price.
10- 32% of Respondents are knowing about service provider
through T.V ads.
11- 40% of Respondents are give 1st rank for favorite to Apple
tablet.
12- 58% of Respondents are prefers Samsung for providing
best storage capacity.
13- 29 % of Respondents are used Androids system.
14- 64% of Respondents are Satisfied in this smart phone.

23. BIBLIOGRAPHY
BOOKS:
Kothari, D. C. (2004). Research Methodology: Methods and Techniques.
New Age International; 2nd Edition.
Kotler, P., & Keller, K. L. (January 1, 2006). Hall; 12th Edition.
Kotler, P., Keller, K. L., Abraham, K., & Jha, M. (May, 2008).
MAGAZINES:
•Business World
•Business Outlook
NEWS PAPERS:
•Times of India
•Business Standard
INTERNET:
Search Engines:
•www.google.com
•www.yahoo.com
•www.wikipedia.com