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Tourism 2.0
- 1. Tourism2.0 Winning has never been so easy
- 2. “If you can't convince them, confuse them.” Harry S. Truman 33 º Presidente dos EUA (1884- 1972)
- 3. In a world with ever more options, how to differentiate your brand?Until now more options = more freedom = happinessBut today unhappiness = paralysis in the decision and fear the wrong choice plus cost of that option not taken *Barry Schwartz on The Paradox of Choice (2004)
- 4. ConsumerAtention Do the test: http://www.youtube.com/watch?v=ubNF9QNEQLA 4
- 5. ChangingPower More people died in 2001, when a private attack the US, than in 1941 when a nation (Japan) attack the US Today my PC costs 4 times less with 8 times more Power, than 3 years ago.
- 7. Do you want to be a Target?Most consumers no longer like to be a target 7
- 8. Theywantto be 2.0 Consumer 8
- 11. OpenInnovation CollectiveIntelligence Open Inovation 11
- 12. Communication 2.0 = Listen first, sell later 12
- 13. MY.BARACKOBAMA.COM* + 1.500.000followers + 150.000events + USD 400.000.000 1st African American and one of the poorest U.S. Presidents *Marketeer Março de 2009 13
- 14. Mkt: Bytes vs Atoms Use free tools from WEB Faster, better targeting with real-time details Customization facilitating the contact button and increasing awareness Easily grasp market signals and trends Guide or influence the customer perception that research on WEB 2.0 before buying
- 15. Facts2.0
- 16. Facts2.0 Buscas = Search Today YT isthesecondlargest SE 16
- 17. Facts2.0 50 million users: Radio 38 years TV 13 years Internet 4 years Facebook 7 years = 500 million 50 million over the 1st 2 years Font: Socialnomics
- 18. Facts2.0 Portugal + 4.5 million Internet users each day + 2.8 mobile internet users + 2.5 million gain access to virtual communities + 40 million hours in virtual communities 15 hours and 40 minutes per user. In March alone from 1.6 million unique users, 742 million pages and 4 million hours in virtual communities. Font: Marketest 10/2010
- 19. Sucess2.0, How? Be Found: where are you on Google? Being Relevant: what pain do you solve to your costumer? Being Authentic: what happens in Vegas ... ... Dos not stay in Vegas any more. Being Promoted: by our customers ... WEB 2.O Map: Where is our target audience? What are they doing? What are their objectives participating in Web 2.0 Giving and receiving, listening first
- 20. 2.0 Power Give the power of the reference customers Disseminate our brand with low costs Be the first on Google Being on the websites of our fans Be found where the customers are Be truthful with people without trying to buy them
- 21. CommonMistakes Shotguntechnique Talk, talk, talk and listen Because it is cheap does not return back Is automatic, easy, with no work Like a Flyer: make many Profiles incomplete or inadequate U.S. = Portugal Being in all = Many Friends, Immense Business Bad definition of SEO and Keywords
- 23. Google, Insigths for Search,Trends
- 28. Tourism2.0 Ecosystem: Destinations PublicAdministration SME Transports Residents
- 29. Tourism2.0 Ecosystem: Tourists go to where the transport take them. Destinations suffer:Stockholm Funchal come and go € 407Stockholm Athens to come and go € 182 You have to reposition your destination according to that
- 30. Tourism2.0 Residentes talk a lot! Ecosystem:
- 32. Tourism2.0 Ecosystem: SME
- 33. Tourism2.0 Today the Public Administration is not the only one or even the most important!
- 34. Tourism2.0 Madeira USP?
- 35. Tourism2.0 Paradox of Choice: what pain are you solving, them?
- 36. Thanks! Tiago Silvério Marques +351 967816422 www.marketingdepeso.com www.linkedin.com/in/tiagosilveriomarques pt-pt.facebook.com/tiagosilveriomarques 33