2. Founded in 1984 by Michael Dell
Headquarter in Round Rock, Texas
Most preferred computer system company
Employs more than 2 lac people in 85 countries
3. Based on simple concept: Best understand
consumer needs and efficiently provide the
most effective computing solution to meet
those needs by selling computer system
directly to consumers
4. Large Enterprise
Public
-Government
-Educational Institutions
-Healthcare & Life Sciences
Small and Medium Business
5. q. What is Dell’s strategy?
Business Strategy
Marketing Strategy
Manufacturing Strategy
6. A direct relationship is the most efficient path to the
customer
Customers can purchase custom-built products and
custom-tailored services.
Dell is a low-cost leader.
7. Dell provides a single point of accountability for its
customers.
8. Product
- Enterprise (Storage, Servers)
- Services ( Transactional, Outsourcing)
Price
Place of Production
Promotion
9. Just in Time
Build to Order
Mass Customization Strategy
10. Q. hoW Do Dell’s control systems help
execute the firm’s strategy ?
ROIC
Average Selling Price
Component Purchasing Cost
11. Selling and Administration Cost
Account Receivable Day
Account Payable Days
12. Cost savings through lower investment in
inventory.
Improved product cycle time.
Elimination of excess and obsolete
materials.
High degree of flexibility and fast response
to changes in the marketplace.
