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AN INTRODUCTION TO SEOPresented by:Chris Bishop, Founder & CEO, 7thingsmediaJanuary 2013
Contents•   What is search?•   How do I rank?•   How search works?•   Hints and tips•   Live demonstrations•   Questions &...
Social media                    SEO                    PPC                    Mobile                    Lead generation   ...
Social media                    SEO                    PPC                    Mobile                    Lead generation   ...
Who are the players?Global:Google           88.8%Bing              4.2%Baidu             3.5%Yahoo             2.4%Ask.com...
Paid vs. Organic    PAID                   PAID
Paid vs. Organic   ORGANIC
Paid vs. Organic    10%    90%
Images
Video
Maps (Local)
Shopping
Vertical search                  MAPS     PAID                  PAID   ORGANIC
How do I rank?
It’s how good looking you are!
...how many friends you’ve got
How Google works
Click through rates
Google spider
How we see a website
How Google see a website
SEO ranking factors•   On page     – Content – quality, fresh, keywords     – HTML – titles, descriptions, use of headers ...
SEO ranking factors•   Page title     – Describe the page     – Not homepage     – Not product 12345•   URL     – Remove t...
Title & description•   Use your body copy to explain the page – or even use a call to action
SEO friendly URLs•   http://www.wework.com/index.php?option=com_content&task=view&id+    3272&ltemid=43•   http://www.wewo...
Content•   Content is KING•   Have you used keywords?•   Do your research     – Google AdWords Keyword Tool     – Google T...
TITLE – Men’s Jeans           URL – asos.com/men/jeansClick through rates             Header: Men’s Jeans        Body: Cop...
Anchor text
Anchor text•   Google analytics (Keywords)•   Google Webmaster Tools•   Google Trends
Content quality (Panda)•   Quality is key     –   Well written     –   Engaging     –   Unique•   Duplicate content•   Ads...
Link quality (Penguin)•   Be natural: Branded vs Keyword•   Who is linking to you?•   Site wide links•   Exact anchor text...
Hints and tips
7things to improve your SEO7things to consider for your SEO today!:1.   Get your house in order2. Create appealing content...
...and remember“It’s how good looking 40%        you are...  ...and how many -      good looking -    60%   friends you ha...
Tools•   Google Analytics•   Google Webmaster Tools•   Google Insights•   http://ubersuggest.org/: Scrapes the suggestions...
Live demonstrations
Questions & answers
Sources:                                                                      7thingsmedia SEO team                       ...
fin.                                                                             connect:                                 ...
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Introduction to SEO Presentation

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7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.

Veröffentlicht in: Technologie

Introduction to SEO Presentation

  1. AN INTRODUCTION TO SEOPresented by:Chris Bishop, Founder & CEO, 7thingsmediaJanuary 2013
  2. Contents• What is search?• How do I rank?• How search works?• Hints and tips• Live demonstrations• Questions & answers
  3. Social media SEO PPC Mobile Lead generation International Display AffiliatesLONDON | NEW YORK
  4. Social media SEO PPC Mobile Lead generation International Display AffiliatesLONDON | NEW YORK What is SEO?
  5. Who are the players?Global:Google 88.8%Bing 4.2%Baidu 3.5%Yahoo 2.4%Ask.com 0.6%Other 0.5%United States:Google 86.3%Bing 7.3%Yahoo 3.1%Facebook 1.4%Ask.com 0.8%Other 1.1% Source: Measured against global website traffic reported by Compete, Nielsen-Net, Alexa, seoMoz, StatsCounter - GlobalStats
  6. Paid vs. Organic PAID PAID
  7. Paid vs. Organic ORGANIC
  8. Paid vs. Organic 10% 90%
  9. Images
  10. Video
  11. Maps (Local)
  12. Shopping
  13. Vertical search MAPS PAID PAID ORGANIC
  14. How do I rank?
  15. It’s how good looking you are!
  16. ...how many friends you’ve got
  17. How Google works
  18. Click through rates
  19. Google spider
  20. How we see a website
  21. How Google see a website
  22. SEO ranking factors• On page – Content – quality, fresh, keywords – HTML – titles, descriptions, use of headers – Architecture – crawl, speed, URLS – Violations – hidden content, keyword stuffing• Off page – Links - quality – Social – shares, reputation – Trust – authority, history – Personal – location, trust, history
  23. SEO ranking factors• Page title – Describe the page – Not homepage – Not product 12345• URL – Remove the technical mumbo jumbo – ...or at least have it at the end of the URL• Content – Headers • Think headline – Body • Persuasive copy – don’t keyword stuff
  24. Title & description• Use your body copy to explain the page – or even use a call to action
  25. SEO friendly URLs• http://www.wework.com/index.php?option=com_content&task=view&id+ 3272&ltemid=43• http://www.wework.com/ny/madison
  26. Content• Content is KING• Have you used keywords?• Do your research – Google AdWords Keyword Tool – Google Trends – Google Insights• Freshness e.g. blog
  27. TITLE – Men’s Jeans URL – asos.com/men/jeansClick through rates Header: Men’s Jeans Body: Copy about...Men’s Jeans!
  28. Anchor text
  29. Anchor text• Google analytics (Keywords)• Google Webmaster Tools• Google Trends
  30. Content quality (Panda)• Quality is key – Well written – Engaging – Unique• Duplicate content• Ads above fold• Spam content• Thin content
  31. Link quality (Penguin)• Be natural: Branded vs Keyword• Who is linking to you?• Site wide links• Exact anchor text match• Link farms / Paid links
  32. Hints and tips
  33. 7things to improve your SEO7things to consider for your SEO today!:1. Get your house in order2. Create appealing content – blog, content pages, facts, anecdotes3. Allow your web viewers to share your content - Especially via social media4. No duplicate content!5. Links – and powerful links – brief PR agencies6. Homepage and deeplinks7. ....and remember...
  34. ...and remember“It’s how good looking 40% you are... ...and how many - good looking - 60% friends you have!”
  35. Tools• Google Analytics• Google Webmaster Tools• Google Insights• http://ubersuggest.org/: Scrapes the suggestions from Google for keyword searches - good for finding content ideas / out reach• http://www.seomofo.com/snippet-optimizer.html: Replicates how your listing will appear• https://developers.google.com/speed/pagespeed/insights: Improve your page speed
  36. Live demonstrations
  37. Questions & answers
  38. Sources: 7thingsmedia SEO team Compete Nielsen-Net Alexa seoMoz StatsCounter – GlobalStats ComScore Images: Google image searchConfidential InformationThis document is the property of 7thingsmedia LTD. and is strictly confidential. It contains information intended only for the person(s) and or Company to whom it is addressed.All information contained herein will be treated as confidential material with no less care than afforded by your own company’s confidential material.All service and product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged. Copyright © 2013 7thingsmedia LTD.
  39. fin. connect: justin.crespo@7thingsmedia.com Business Development Executive 646 568 2055 www.7thingsmedia.com @7thingsmediaConfidential InformationThis document is the property of 7thingsmedia LTD. and is strictly confidential. It contains information intended only for the person(s) and or Company to whom it is addressed.All information contained herein will be treated as confidential material with no less care than afforded by your own company’s confidential material.All service and product names mentioned in this document may be trademarks or registered trademarks of their respective companies and are hereby acknowledged. Copyright © 2013 7thingsmedia LTD.

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