Social media strategy | websoles

1. Social Media Strategy
2017
WEBSOLES
NAVEEN KUMAR SHARMA
WEBSOLES | New Delhi

2. As Websoles provides the digital business solution and generally the target group is other
businesses i.e. B2B and less often B2C, hence our major focus should be LinkedIn and thereafter
other social media channels.
LinkedIn: 400+ million members
As there is no presence of Websoles on LinkedIn i.e. no company page, therefore, the following
has to be done:
1.Create a company page on LinkedIn: It has to be done by official representative (Preferably
Subham sir)
Reason: Official company page presence on the most relevant professional website will increase
the awareness about the products and services offered by of Websoles and inturn will increase
the awareness about the business in the market.
How to do it: Click on the interests from the top bar below the search option select companies
and then create a page.
Requirements:
∑ Official representative
∑ Official Email ID
∑ 250-300 words of introduction and specialities, size, website URL, industry, and more.
2. Develop a career page: This has to be done in addition to the company page to attract the best
talent and to increase the presence of the company on the website.
Facebook:
Official facebook page: Websoles has a good presence officially even though there is a positive
increase number of like and website engagements over one month but there is no significant
increase over last seven days. But there is no significant awareness of the company on this
platform. From the below pictures, we can verify the above-mentioned facts.
Things which we can do to increase the awareness on Facebook:
1. Create a Websoles group/ intern group: We can suggest the interns like and share the
post and Facebook page of the Websoles and suggest them to join various such groups and share
the content and increase the awareness about the company.
2. Facebook advertising: This is a paid service where we can advertise our products/service
to the targeted audience.

3. Faccebook official page summary last 28 days

4. 3.Keeping the track of articles or post which are having higher customer engagement: this
type of content can be posted in more frequent manner.
4.Keeping track of the competitors: Looking at them and emulating the best practices also
attracting the unsatisfied customers and targeting them.
Faccebook official page summary last 7 days
Competitor analysis by looking at what is working for them

5. 5.Organising events/contest online: Maybe we can organise events on content writing, logo
creation, viral marketing etc. The approach is to post information and reminders about the events
regularly and upload the results of the events to create a buzz.
What other things can be done:
∑ Sending out invitations to join with new Facebook friends collected.
∑ Websoles Facebook can include basic information such as address, hours of working,
estimation of prices for the different services provided, testimonials and type of service
provided and coming events, as well as reviews from local newspapers etc. Giving the
followers a chance to book services from there itself if possible.
Youtube:
1. Updating YouTube channel: There is the Websoles channel but it has a very few video and
the Founder has his own channel. Therefore, targeting the customer both the channels should
be merged and videos at regular intervals should be uploaded. Video like “how-to” will help
to create the image of an expert in the customer’s mind.
2. Sharing the customer experience or the testimonials: Not only the videos but the
customer experience can also be showed to the prospective customers. Customers and their
stories/successes can be communicated effectively in video format as well (We are
communicating on our website with the help of written and photo content).
3. Using YouTube to host videos that are linked directly to websoles Website or blog
Video tell us a complete story, also it captures more of the emotion, passion and excitement of
the served customers. The video will help completely communicate how happy our customers
are to have done business with us.
Slideshare:
There is a significant presence of content on the name of the founder but the content should be
made in the name of the websoles. Maybe whatever we post on our blogs can be shared in the
presentation format on slideshare.
Twitter:

6. Presence on twitter seems to be good as there is a relevant and frequent post and there is a good
number of follower also.
Blogs:
Organic comment on all the possible relevant blogs and hyperlink of Websoles website to
redirect customers from different websites. In short, stay active on other related blogs through
direct comments. And most blogs ask for (and some require) a website when posting a comment,
this is a great chance to drive traffic back to Websoles.
Quora:
Address various questions related to the field of service provided by Websoles on Quora and sell
the services provided by the company.