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Social Media Bootcamp

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Social Media Bootcamp May 5, 2009 Your Drill Instructor: Suzanne Zurn  VP, Political Involvement Initiatives  720 Strategies [email_address]  202.715.3906
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Networking
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Examples of Networking Sites Facebook and MySpace share events, wall postings, messaging, comments, groups, pages-- a wide variety of the social spectrum. The idea behind Twitter is to update your status or answer the question, "What are you doing?" in under 140 characters.
Advocacy Close-Up: SOS Now on Facebook
Advocacy Close-Up: Stop Oil Speculation Now ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advocacy Close-Up: SOS Now on Facebook Displaying 1-10 out of 60 results for: oil speculation
Advocacy Close-Up: SOS Now on Facebook Email Congress “ Officers” Sign Petition
Advocacy Close-Up: SOS Now on Facebook Discussion Among Group Members
Advocacy Close-Up: PCI VP on Twitter
Blogging
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Examples of Blogging Sites Blogs can be quicker than a traditional press release and may be viewed by a wider audience than the press corps. Blogs can represent the individual as well as a company or organization.
Advocacy Close-Up: NJDC Blog
Reputation
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Examples of Reputation Sites Wikipedia is the “free encyclopedia that anyone can edit.” LinkedIn is a professional networking tool used by employers to attract top talent.
Advocacy Close-Up: Dominogate Read more at www.720strategies.com/blog
720 Strategies Reputation Sentiment Analysis for “Dominogate” Domino’s learned about the video 7 days Almost back to pre-crises level CEO posted apology video
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Bookmarking
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Examples of Bookmarking Sites Digg and Reddit allow users to share and rate content found on the web. Newsvine is an open source, community news service, which lets members customize the news they view.
Advocacy Close-Up: Sink the Drink Tax
Media
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Examples of Media Sites Flickr allows sharing of photos and videos. You can comment, favorite, or post a photo to a group. YouTube serves user-driven videos. People can comment, post reply videos, favorite the photo, and much more.
Advocacy Close-Up: Poker Players Alliance on YouTube http://www.youtube.com/watch?v=7hkdE9LOFsA
Questions? If you would like to take the next step in your social media training, be sure to sign up for our mailing list: http://www.720strategies.com/people/emaillist
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Social Media Bootcamp

  • 1. Social Media Bootcamp May 5, 2009 Your Drill Instructor: Suzanne Zurn  VP, Political Involvement Initiatives  720 Strategies [email_address]  202.715.3906
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  • 9. Examples of Networking Sites Facebook and MySpace share events, wall postings, messaging, comments, groups, pages-- a wide variety of the social spectrum. The idea behind Twitter is to update your status or answer the question, "What are you doing?" in under 140 characters.
  • 10. Advocacy Close-Up: SOS Now on Facebook
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  • 12. Advocacy Close-Up: SOS Now on Facebook Displaying 1-10 out of 60 results for: oil speculation
  • 13. Advocacy Close-Up: SOS Now on Facebook Email Congress “ Officers” Sign Petition
  • 14. Advocacy Close-Up: SOS Now on Facebook Discussion Among Group Members
  • 15. Advocacy Close-Up: PCI VP on Twitter
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  • 18. Examples of Blogging Sites Blogs can be quicker than a traditional press release and may be viewed by a wider audience than the press corps. Blogs can represent the individual as well as a company or organization.
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  • 22. Examples of Reputation Sites Wikipedia is the “free encyclopedia that anyone can edit.” LinkedIn is a professional networking tool used by employers to attract top talent.
  • 23. Advocacy Close-Up: Dominogate Read more at www.720strategies.com/blog
  • 24. 720 Strategies Reputation Sentiment Analysis for “Dominogate” Domino’s learned about the video 7 days Almost back to pre-crises level CEO posted apology video
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  • 28. Examples of Bookmarking Sites Digg and Reddit allow users to share and rate content found on the web. Newsvine is an open source, community news service, which lets members customize the news they view.
  • 29. Advocacy Close-Up: Sink the Drink Tax
  • 30. Media
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  • 32. Examples of Media Sites Flickr allows sharing of photos and videos. You can comment, favorite, or post a photo to a group. YouTube serves user-driven videos. People can comment, post reply videos, favorite the photo, and much more.
  • 33. Advocacy Close-Up: Poker Players Alliance on YouTube http://www.youtube.com/watch?v=7hkdE9LOFsA
  • 34. Questions? If you would like to take the next step in your social media training, be sure to sign up for our mailing list: http://www.720strategies.com/people/emaillist
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