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Twitter for Business Presentation

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Twitter for Business Presentation

  1. 1. Twitter for Business Presentation<br />October 19, 2010<br />Chris Breikss, 6S Marketing<br />
  2. 2. About Me<br />Chris Breikss<br />President, 6S Marketing<br />Founded 6S in 2000 (10 years!!)<br />25 employees<br />Expert in SEO, SEM, Social Media<br />Worked With 400+ Clients<br />Speak, Sponsor & Attend Industry Events Across North America <br />
  3. 3. Why use Twitter?<br />
  4. 4. Why use Twitter?<br />Promote your company in social media<br />Communicate with existing customers<br />Monitor what are people saying about your company<br />
  5. 5. Why use Twitter?<br />Engage brand advocates<br />Experiential and promote events<br />Leverage content that you have developed such as blog posts, videos<br />Build relationships with industry leaders<br />
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  10. 10. Goals<br />Increase Twitter followers by __%?<br />Increase awareness?<br />Extend reach of marketing initiatives?<br />Online content distribution plan?<br />Increase traffic to website?<br />
  11. 11. What should we talk about?<br />Reply to other people's questions<br />Comment on other people's tweets<br />Stick with the conversation<br />Build relationships<br />Don't be a ME! ME!<br />
  12. 12. What should we talk about?<br />Share events that you are attending or planning to attend<br />Have you tweeted about being here?<br />Have you checked in on Foursquare or Facebook Places?<br />@chrisbreikss@6S_Marketing<br />
  13. 13. What should we talk about?<br />Promote your own content like blogs, articles, video, ad campaign creative<br />Promote other's content like articles that you find interesting or relevant to your industry<br />Re-Tweet people that you want to build relationships with<br />
  14. 14. Content Strategy<br />Proprietary content<br />Content development considerations (budget?!?)<br />Repurpose content for other mediums<br />Repurpose archived content (old videos, print campaigns, photos)<br />
  15. 15. Content Creation Strategy<br />Regularly recurring content on social media profiles<br />20% - 25% unpredictable, unique content<br />Ad hoc updates (on the fly and mobile)<br />Contests<br />
  16. 16. Budget<br />What kind of budget is required to maximize Twitters effectiveness?<br />Internal resources vs. external<br />In-house vs. out-house<br />
  17. 17. Budget - Internal<br />Internal Hire<br />Junior vs. Senior<br />BCIT Grads Are Best<br />
  18. 18. Budget – Internal – Junior<br />Straight out of school, some experience<br />Will cost $3000-$4000 per month<br />Look for someone with experience with a personal blog<br />
  19. 19. Budget – Internal – Junior<br />What courses relation to social media / marketing did they take<br />Likely have not worked in a corporate environment<br />Usually are proficient in excel, word, but have not used exchange or a phone system<br />Email etiquette and professionalism not a given<br />
  20. 20. Budget – Internal – Senior<br />2+ years experience<br />$4000+ per month<br />Do they have a personal blog? <br />How many followers do they have on Twitter? <br />How many friends on Facebook?<br />
  21. 21. Budget – External<br />There are 200 social media “experts” in Vancouver<br />$1000+ per month<br />What is the strategy? <br />Give them guidelines, develop documentation <br />What is their experience with companies like yours?<br />
  22. 22. Ethics<br />Move public conversation private<br />Ask them to follow back<br />Don’t delete or ignore negative comments<br />How should you respond? What is the policy here?<br />Turn that negative conversation around<br />
  23. 23. Ethics<br />How do ethics contribute and what should you watch out for<br />Flaming… Arguing on the Internet is useless<br />Twetiquette = Twitter Etiquette<br />
  24. 24. Policy<br />Have social media privacy policies and guidelines<br />What authorizations does your employee have? Contractor?<br />Document problems<br />Have an emergency PR response plan (does not need to be complicated)<br />
  25. 25. Twitter Tools<br />Monitor Your Brand!<br />search.twitter.com<br />Radian6<br />RSS Feeds to Outlook (or other reader) works great!<br />
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  27. 27. Radian6<br />Canadian Company (Fredericton, New Brunswick)<br />$500-$1500 per month (est.)<br />Measures sentiment<br />Records history, creates reports<br />Management console<br />
  28. 28. Twitter Tools<br />Organize Your Troops!<br />Hootsuite<br />How many contributors?<br />We have 7 within our 25 person company<br />Use initials to sign Tweets<br />
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  30. 30. Hootsuite<br />Canadian Company (Vancouver, BC)<br />Freemium<br />Manage multiple accounts<br />Manage multiple platforms inc. Twitter and Facebook<br />Management console, respond and schedule responses<br />
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  32. 32. Hootsuite<br />
  33. 33. Hootsuite<br />
  34. 34. MailChimp Social Pro<br />
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  38. 38. Analytics and Reporting<br />Track Successes!<br />Bit.ly urlshortener<br />Google URL Builder<br />Google Analytics<br />Integrate Your Email with Twitter using MailChimp<br />
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  42. 42. Questions<br />Chris Breikss<br />@6S_Marketing @chrisbreikss<br />chris@6Smarketing.com<br />

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