This is an Email marketing presentation that provides a brief overview of the importance of the medium, its benefits and how it works. The presentation then concludes that working with a 3rd party service provider to deliver it is the best formula to ensure long term success.

1. mail Marketing
Made better, easier & smarter
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2. Contents
• What is it
• How it works
• Some examples
• 6P service options and service menu
• Key e-benefits
• The road to success
• About 6P Marketing & 6PM News
• Some clients we serve
• Contact

3. What is it?
E-mail marketing is the art and science of
sending relevant and interesting
information to an engaged and interested
audience for a wide variety of reasons on
a regular basis.
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4. For those with something to say and an
interested audience, e-mail is:
e mail
 Quick & affordable
 Flexible: mailing volume, frequency, content
 Measurable: responses are tracked real time
E-mail marketing also:
 will help y achieve y
p you your business ggoals
 keep customers in the loop leading to happier
customers
iincreases your customer i t llig
t intelligence and
d
 Improves online marketing effectiveness
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5. "Among the many great benefits that e mail
man e-mail
marketing has is that it easily, quickly, regularly
and inexpensively connects you with the first
place you should be looking for business - your
l h ld b l ki f b i
existing clients and top prospects.
Unfortunately, this simple concept often eludes
even the most adept business leaders.”
— Paul Provost
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6. Industry research says . . .
e-mail marketing is a winner
Direct Marketing Association UK Direct Marketing Association survey, 2009
Datran Media's 2009 and 2010 Annual
April 2009 survey of Senior Marketing
Marketing & Media Survey
Executives by the European Interactive
Ad Effectiveness Survey. Forbes Media Advertising Association
Summer 2009 survey of Irish marketers 2009 survey of US B2B marketers by Marketing
Professionals and Forrester Research
December 2008 survey by MarketingSherpa
Feb/Mar 2008 retailer survey by shop.org The CMO Council's Marketing Outlook '09
Report
December 2009 survey of 300 email marketers
by Silverpop
A survey of B2B marketers in November, 2008
Q2 2009 survey of over 5,000 Senior US
Executives 2008/9 survey by Forrester Research
November 2009 survey of B2B marketers
North American small businesses survey by
Hurwitz & Associates in 2009
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7. E-mail marketing versatility
Top 3 reasons for using e-mail
marketing
Gather Profile information
Grooming new customers
Q
Qualify leads
y
Announce Events
Cross‐sell or up‐sell
Promote specials or sales
Customer relationship management
Customer relationship management
Promote new products or services
Strengthen a brand, product, or company’s image
Create rapport
Source: Inbox Marketer
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8. E-mail investment trends
Source: Investment trends by U.S. industry. Marketing Sherpa. July, August 2009. N=1,493
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9. Overall media utility trends
© 6P Marketing, 2009
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10. On-line investment trends
Source: Forrester Research Interactive Advertising Forecast, April 2009 (US Only)
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11. How it works
Select a message Write the e-mail Edit message and copy
Design layout Arrange distribution Review performance
HEADLINE HERE
HEADLINE HERE
Body copy goes
here. Body
copy CAN go
here as well.
SUBHEAD HERE
Body copy goes
Phone number goes here.
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12. From acorns to oak trees
Great e-marketing campaigns:
 support and complement your general and
social marketing strategies
 have a database that starts off small, with
people you know
l k
 focus on your customer’s needs or wants
lleverage the brand’s USP or social profile
g th b d’ i l fil
 use creative that complements general and
social marcom’s tone & manner
marcom s
 supports and grows your website & traffic
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13. Examples
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14. Our service options
• Novice
– New to basic e mail communication
e-mail
• Experienced
– You want to kick it up a notch
• Advanced
– You understand and want to further
develop relationships with your audience
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15. Service menu
6PM News 6PM News iContact Exacttarget
Features All in one Do it Yourself
Brand Integration
d i  Support Available
S t A il bl Your staff
ff Your staff
ff
Strategy & Tactics  Support Available Your staff Your staff
Design/Layout  Support Available Stationery only Stationery
only
Copywriting  Support Available Your staff Your staff
Editing  Support Available Your staff Your staff
Sending  Support Available Your staff Your staff
AB testing  Support Available Your staff Your staff
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16. Key benefits
• Scalable by volume, frequency and content
• Increases and improves your customer intelligence
• Drives direct sales and supports other sales channels
• Efficient and inexpensive communication tool
• Supports audience data integration & segmentation
• Some offers can generate immediate action
• Contributes to branding
develop create
• Strengthens relationships, and helps build
g p p
repeat sales, trust and loyalty
learn send
track 16

17. With e-marketing you learn
• Who opened your e-mail (OPEN RATE)
• At what time
• Who how
Wh / h many clicked on the each link(s) (CLICK THROUGH RATE)
li k d th h li k( )
• How many ordered online or called to buy, book & order
• How many forwarded your e-mail to a friend, wrote on your wall, joined your
twitter
t itt account
t
• Who signed up
• Whether anyone unsubscribed
You learn all of this at NO EXTRA CHARGE!
Want to learn more? Surveys are as easy to do as newsletters
newsletters.
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18. With e-marketing you learn
• What your audience thinks of your products
and brand
• Likes and dislikes
• What society thinks of your social contribution
• Online proportion and activities
• What they’re willing to do with you
• How often develop create
• Your social marketing bridging options
learn send
track 18

19. E-mail learning supports your marcom model

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20. Only e-mail lets you...
 develop an offer on Monday
 create an E-mail on Tuesday
E mail
 send it to your top C+P on Wednesday
 track the response rates on Thursday
 and learn how to make the next
E mail
E-mail better by Friday*
Friday
develop create
learn send
* For illustration only. Actual development times vary by project. track
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21. 7 tips to e-mail success
1. Relevant (interesting) content
• interesting articles supported by appealing offers
2. Appropriate creative environment
3. Build your contact list strategically
4. Segment your list(s)
5. Consistent contact quality and frequency
6. Professional looking design, layout & code
develop create
7. Test, retest and refresh
,
• Strive to learn more about your audience each time out
• Stay on top of e-mail, audience interest and social trends
learn send
track
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22. The road to success
6PM News proposes that the best way to succeed is to
have a team of specialists manage your e-mail marketing
p g
program. A team whose sole focus is delivering the best
g
product possible.
This t
Thi team should include:
h ld i l d
– Marketing strategist/brand manager,
– Writer/editor,
– Graphic designer,
– Production coordinator and
– Website developer.
develop create
If you can afford all these people, great.
If not, call us today because we can…
learn send
track
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23. Hard work pays off
MarketingSherpa’s e-mail marketing benchmark survey methodology: August, 2009.
N=1493 23

24. Sample metrics
100% opt-in list 5,000 /month 50,000/month
Open Rate 40% to 60% 2,000 to 3,000 20,000 to 30,000
Click-Through Rate 20% to 30% 1,000 to 1,500 10,000 to 15,000
Internal (Hand-picked) list 5,000 /month 50,000/month
Open Rate 10% to 30% 500 to 1,500 5,000 to 15,000
Click-Through Rate
g 1% to 20% 50 to 1,000 500 to 10,000
Results are based on a sampling of 6P Marketing clients but are not guaranteed.
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25. About 6P Marketing
Value and results co‐exist comfortably at 6P Marketing
Let
L t passion drive you.
i di
6P Marketing works closely with independent business owners committed to
growing their businesses. We design, develop and deploy a wide array of cost
effective, results-oriented communications solutions using the most productive
mix of modern and traditional marketing tools.
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26. About 6PM News
• E-mail marketing division of 6P
g
Marketing
• Design, develop & deliver insightful
e mail
e-mail communications
 Ensure that your:
 Marketing efforts go up with your sales
 Messages are as great & consistent as your
organization’s products & services
 Communications are produced by a team of
p y
trained & experienced professionals
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27. We’ll do the work
6PM News helps you tell your brand’s (social)
commitment story
 Relevant and engaging information is the news
 Timely, relevant information is the headline story
 And your clients are the heroes
y
6PM News uncovers stories begging to be told
 We assess your on and offline communications
 Your internal and client facing communications and
 Id tif examples of your unique selling points th t th t can
Identify l f i lli g i t that that
become the angle on your stories.
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28. Some clients we serve
 Legacy Bowes Group
 Amik
 Asper School of Business
 The Rink Training Centre
 Organza Market
 Inclusion Software
 IBEX Payroll
 Friends of the Canadian Museum for Human Rights
 Waterhouse Executive Search Partners
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29. Contact
Value and results co‐exist comfortably at 6P Marketing
www.6pmnews.ca
Winnipeg
Paul Provost
Paul Provost
421 Mulvey Avenue East
Winnipeg, Manitoba
Canada R3L 2B4
Phone: 204.474 1654
Phone: 204.474‐1654
E‐mail: paul@6PMarketing.com
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