25. 3 Stages of Startup
24 https://s3.amazonaws.com/StartitUp/3-stages.jpg
26. The Startup Curve: Trough of Sorrow
25 http://www.pathikshah.com/blog/wp-content/uploads/2012/12/startup-curve-pathik.png
27. Lean Startup: Eric Ries
26 http://40.media.tumblr.com/4706927eb063d5bab2e36c9b4d94fa92/tumblr_inline_nn62o4ZMYp1tser0v_1280.jpg
“The ultimate goal of a
lean startup is
to identify where its
vision intersects with
what reality can
accommodate.”
28. Customer Development + Agile Development
27 https://steveblank.files.wordpress.com/2010/04/lean-startup-2010.jpg
29. Lean Startup: Customer Development
28 http://upscalability.com/wp-content/uploads/2013/05/Growth-Curve-and-Lean-Startup.png
30. Lean Startup: Customer Development
29 http://upscalability.com/wp-content/uploads/2012/11/Growth-Curve-with-assess-here-detail-1024x761.png
31. Rationalize Your Idea and Thinking
30 http://static.comicvine.com/uploads/original/11114/111146553/4794945-1638565979-45858.png
Business
Model
Business
Plan
32. The Business Plan
31 http://www.businessnewsdaily.com/images/i/000/004/609/original/businessplan.jpg?1381943673
33. The Business Plan: Structure
32 http://www.businessnewsdaily.com/images/i/000/004/609/original/businessplan.jpg?1381943673
The Biz
Plan
Formatting
Contents
Vision &
Mission
Financial
Review
Success
Factor
34. Business Plan: Formatting
33 http://www.businessnewsdaily.com/images/i/000/004/609/original/businessplan.jpg?1381943673
Executive Summary
Company Description
Market Analysis
Service / Product line
Marketing & Sales
Organization and
Management
Financial Projections
Funding Request
35. "Search versus Execute“: Steve Blank
34 http://cp91279.biography.com/Enrico-Fermi_Top-Secret-Scientist_HD_768x432-16x9.jpg
“A startup is an
temporary organization
formed to search for a
repeatable and scalable
business model.”
36. Estimating the Market Size: Enrico Fermi
35 Source: http://postfiles8.naver.net/20110921_7/eiji2121_1316590090991zG9HX_JPEG/001.jpg?type=w2
37. Diagram of the typical financing cycle for a startup company
36 https://upload.wikimedia.org/wikipedia/commons/e/e3/Startup_Financing_Cycle.png
38. Business Plan: Contents
37 http://www.businessnewsdaily.com/images/i/000/004/609/original/businessplan.jpg?1381943673
Item
Biz
Model
Team Timing
Execution
Profitability
Expertise
39. Business Plan: Formatting + Contents
38 http://www.businessnewsdaily.com/images/i/000/004/609/original/businessplan.jpg?1381943673
Team
ExecutiveSummary
Company
Description
MarketAnalysis
Service/Product
line
Marketing&Sales
Organization&
Mgmt.
Financial
Projections
FundingRequest
Vision &
Mission
Biz Model
Item
Success Factor
Financial
Review
41. What’s your story?
40 http://www.dtelepathy.com/blog/wp-content/uploads/2012/10/featureimage.jpg
42. Storytelling: Seth Godin
41 http://www.dtelepathy.com/blog/wp-content/uploads/2012/10/featureimage.jpg
“Marketing is Storytelling.
The Story of your product,
built into your product.
The ad might be part of it; the
copy might be part of it.
But mostly, your product and
your service and your people
all are part of the story.
Tell it on purpose.”
43. Storytelling: Tips for Startups
42 http://startupsuccess.ca/marketing-is-storytelling-tips-for-startups/
1. Uncover/Reveal your stories.
2. Create brand happiness with storytelling.
3. Build brand fans with storytelling.
4. Be honest.
5. Get your company values across.
6. Attract kids and teenager’s with stories.
7. Tell a unique message with stories.
8. Make customers to feel themselves as a Hero.
9. Push people wanting more.
10. Keep the customers interest in mind
44. Recap: Startup Development Phases
43 https://upload.wikimedia.org/wikipedia/commons/a/a4/VentureTimeline.png
45. Thank you for Listening!
http://static1.squarespace.com/static/54c7179ae4b02140e98244fe/t/54eed811e4b0ae0904da3700/1424939033374/?format=2500w