The document provides a checklist for how to spend the first $10k for a startup. It recommends (1) investing in zero-cost acquisition channels like SEO, content, and social media; (2) targeting "active seekers" who are actively looking for your product rather than push marketing; (3) learning from competitors' successful strategies; (4) gathering feedback from early customers; (5) starting small with testing paid channels; (6) addressing hurdles preventing conversion; and (7) learning from failed tests to improve future experiments. The overall advice is to maximize learning and ROI with small, incremental tests in the early stages.