Everette Taylor (CMO, Skurt)

1. #GROWTH101
Everette Taylor
@everette

2. Growth Background
● Serial entrepreneur (4x founder/co-founder - sold 1st company at 21)
● 12 years of marketing experience (MFST, Sticker Mule, Qualaroo,
etc)
● Started GrowthHackers.com w/ Sean Ellis (coined “growth hacking”)
● Co-authored Startup Growth Engines (#1 on Amazon in “Startups’)
● Currently leading marketing/growth @ Skurt
● Grown social media audience approaching half a million people.
● Recently founded Instagram growth service GrowthPup.
Everette Taylor
@everette

3. Everette Taylor
@everette

4. Return on Investment (ROI) =
#1 Way to Measure Marketing
Effectiveness
Everette Taylor
@everette

5. Financial ROI is important.
ROI on time is INVALUABLE.
Everette Taylor
@everette

6. Big component of growth hacking (marketing) is using
your time, money, resources and talent wisely.
Also the ability to establish a growth process in which
you can predict and measure the effectiveness of
your experiment’s ROI.
Everette Taylor
@everette

7. Everette Taylor
@everette

8. “A focus on understanding your users and how they
discover and adopt your products, [so] you can build
features that help you acquire and retain more users, rather
than just spending marketing dollars” - Josh Elman
Everette Taylor
@everette

9. Or in other words, lean, smart data-driven
marketing with great ROI. “Growth hacking” is
just a buzzword.
There is NO such thing as a silver bullet.
Everette Taylor
@everette

10. Before you waste anytime with any growth
experiments, ask yourself:
Do I have product/market fit?
Everette Taylor
@everette

11. “Focus obsessively on getting to product/market fit. Do
whatever is required to get to product/market fit. Including
changing out people, rewriting your product, moving into a
different market, telling customers no when you don’t want
to, telling customers yes when you don’t want to…”
- Marc Andreesen
Everette Taylor
@everette

12. Four of us wolves, running around
Silicon Valley together, looking for user
acquisition and retention.
Building Your Growth Team
Everette Taylor
@everette

13. Lack of Diversity
STUNTS GROWTH
Everette Taylor
@everette

14. Characteristics of a
Growth Team Member
1. Data and Impact Driven
2. Emotionally Intelligent & Diverse Thinker
3. Voracious Learner
4. Relentless & Resilient to Failure
5. T-Shaped Marketer
Everette Taylor
@everette

15. Growth Process
=
Continuous rapid data-driven
growth experiments while keeping
track of wins and losses. Everette Taylor
@everette

17. Let’s Talk About Data….
1. Know the metric you’re trying to improve.
2. Use data to find leverage points and
double down.
3. Identify influencing behaviors and
replicate the positive ones.
4. Constantly analyze data and optimize
but…
5. Don’t let data stagnate your ability to
think outside of the box.
Everette Taylor
@everette

18. GROWTH IS A TEAM SPORT
Growth is not just an initiative,
it should be company culture.

19. Download SKURT
Use code “500” for Free Delivery
Everette Taylor
@everette