2. Various apps…

3. Opportunity
55,000
22,000
13,237

4. Rationale….
Cost
Ave. Taxi Ride = $12,000
Ave. Subway Ride = $1.50
Options
Train
Subway
Bus
Car
Cost
Ave. Taxi Ride = $ 2.00
Ave. Bus Ride = $1.50
Options
Bus

6. Traction; Taxis
100
779
1,684
3,382
5,109
6,160
7,605
10,230

7. Traction; Users
12,500 21,688 27,424
52,083
134,029
241,917
375,000
507,000

8. Only Colombian App to have been in the
Top 5 most downloaded Apps for over 3
months

9. Logros alcanzados
Logros Alcanzados
Ganadores de US$200k
de Capital Semilla del
EDI 07 en Dic - 2012
Ganador del programa
de consolidación del
programa Apps.co en
1Q 2013
Seleccionados para el
programa de
Springboard - 2013

10. Secret for success…

11. What has helped
1. Differentiate 2. Flexible 3. Understand
needs.