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Steven Walker
 Design Manager for The Design Union @ Groupon




                    @to_morrow
                     or email me, steven@groupon.com
Steven Walker
 Design Manager for The Design Union @ Groupon




                    @to_morrow
                     or email me, steven@groupon.com




                        @TheDesignUnion
a little about me...
a little about me...


Groupon’s first designer, been monkeying
around for ~2.5 years
a little about me...


Groupon’s first designer, been monkeying
around for ~2.5 years


    Design, development, product
    management, people management,
    sales, operations and more...
a little about me...


Groupon’s first designer, been monkeying
around for ~2.5 years


    Design, development, product
    management, people management,
    sales, operations and more...


   ...still trying to get on that fucking Senior Team
I am...
I am...

          Classically trained in
          Design & Printmaking
I am...

          Classically trained in
          Design & Printmaking

Self-taught developer
I am...

          Classically trained in
          Design & Printmaking

Self-taught developer


               ...but I learned the most from
              listening and immersing myself.
I am...

          Classically trained in
          Design & Printmaking

Self-taught developer


                ...but I learned the most from
               listening and immersing myself.

           ...and off of a bar napkin drinking with my father
Deselopment
Design & Development As One!
  Converting Ideas into Shippable Products
Big or small hopefully you can
 take something from this...
Big or small hopefully you can
 take something from this...
    ...WE ARE ALL
ENTREPRENEURS TRYING
   TO MOVE FAST!
This speech has been optimized for it’s
  viral coefficient, as measured by...
This speech has been optimized for it’s
  viral coefficient, as measured by...




     y/x * x =

...how quickly Hiten Shah can tweet
       the title of each slide.
1

To me design and development
          are one...
1

To me design and development
          are one...
        ...it’s called building
       real products with real
                 people
2



 The design of a product
start at understanding the
   ecosystem it impacts
3


  Designers should be
dictating business rules,
  while developers are
     designing UI’s.
3


  Designers should be
dictating business rules,
  while developers are
     designing UI’s.
              Fuck it
4




MVC, not PSD
5




“Development is blocked”
5




“Development is blocked”
    no it’s not!
6




  T-Shaped people are
Trrreeeeemmmeeendous!
7


    True craftsmen know
everything about their trade...
7


    True craftsmen know
everything about their trade...
 ...and learn from those better than it
              than they are
8



   Hire designers and
developers just the same...
8



      Hire designers and
   developers just the same...
...either will do both if you do
           a good job
9




Pairing...
9




              Pairing...
...or rather Spooning, as we call it
10




Let go and depend
    on others...
10




Let go and depend
    on others...
            ...it’s easier
11



Let ownership happen...
11



Let ownership happen...
    ...trust talented people and get
         the fuck out of the way
12




Production vs. Perfection
13




Process...
13




        Process...
...or rather anti-process
14




Frameworks build
  themselves...
14




Frameworks build
  themselves...
      ...out of necessity
15

Accept changing
requirements...
15

         Accept changing
         requirements...
...well designed product absorb
        these punches well
16




  Face-to-face
communication...
16




  Face-to-face
communication...
 ...nothing beats it...
16




  Face-to-face
communication...
 ...nothing beats it...
                  ...except sex...
16




  Face-to-face
communication...
 ...nothing beats it...
                       ...except sex...
               ...cause bangin’ is rad
17




If you can’t sell...
17




If you can’t sell...
     ...you suck
We’re hiring Deselopers!
email me, steven@groupon.com
              or go to groupon.com/jobs

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Steven Walker, Groupon - Warm Gun conference

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