unSEXY Conf 2013: Kathryn Minshew, The Muse

themuse.comTweet: @kmin / @dailymuse / #unSEXY
Kathryn Minshew
Founder & CEO, The Muse
@kmin / @dailymuse
The Young & the Restless:
How to Hire + Retain Millennials
in the World of unSEXY

TheMuse.com
8 million professionals

EXISTING PARTNERS
Corporate Start-up Nonprofit

Knowledge Bombs

•  Hiring: Why You Should Care
•  How to Be Awesome & Make Everyone
Want You
•  Interviewing your way to greatness
•  You’ve got your dream team – now
what?

Q: Ok, hiring. Why should
I care?

A:
It’s Competitive
It’s Expensive
It’s Better to do it right the
ﬁrst time around

Finding and Retaining the right talent is hard

•  75% of candidates don’t move past
the 1st stage of the hiring process
because they are not the right fit for
the company
•  89% of hiring failures are due to poor
cultural fit
•  46% of new hires leave their jobs
within the first year
Source: eBullpen, LLC

We believe that employee well-
being is a profound driver of
productivity and innovation…

But only 3 in 10 U.S. workers are
engaged in their jobs

Q: I get it; this is
important. How do I do it
right?

A:
1. Understand what attracts
top people
2. Sell your company, like you
would your product, through
e"ective employer branding
3. Get the word out

The workplace is changing dramatically
•  Linear career paths are no longer the
norm
•  Average tenure at a job is ~2 years
for millennial employees
•  54% believe that career
advancement opportunities are more
important than salary

What matters to the right candidate
Work they will be
doing
Work
environment
People they
will be working
for

Brand
Opportunity
Purpose
Culture

58% of respondents would
take a 15% pay cut in
order to work for an
organization “with values
like my own.”
Source: Net Impact

EMPLOYMENT BRANDING #FAIL

More effective job advertising
needs to do three things:


1. Define & emphasize
company culture

A shared set of values, beliefs and
norms that guide interactions
within an organization
Company culture:

Culture is more than
a ping pong table

Culture is deliberate
Kiva

Twilio


2. Tell a story. Make it visual

And the people who work inside

The shift to visual
•  90% of information transmitted to
the brain is visual
•  Visuals are processed 60,000x
faster in the brain than text

The results…
-  60% of customers are more likely to consider or
contact a business when an image shows up in local
search results
-  Publishers who use infographics grow in traffic an
average of 12% more than those that don’t
-  70% of social media actions involve a picture
-  Articles with images get 94% more views than those
without

“Images make everything online better. And that’s a good thing, considering how several
big shifts in the social media world are now placing a bigger emphasis on using high
quality photos in content. So how much does adding images to you content matter?
Maybe a lot more than you think” Source: MDG Advertising


3. Communicate through
multiple mediums

•  Classic job sites: LinkedIn, Indeed
•  Next Gen: Glassdoor, The Muse,
AngelList
•  Your network, your employee’s
networks
•  Lurking*
* HackerNews, Twitter, deadpool companies on TechCrunch

Q: I’ve attracted great
people. Now how do I
interview my way to a
great team?

1: Choose the optimal
format

2: Set the stage

3: Look for the narrative

4: Get specific

5: Don’t hog the interview

6: Partner up


Now let’s get unSEXY…

Hiring unSEXY

•  What you want: people who are passionate
about your specific company and goal
•  What you get in a sexy industry: lots of
applicants who just want to be in a sexy
industry
•  What unSEXY gets: Fewer applicants, more
opportunity for them to be uniquely dedicated

Focus on unique advantages

•  How can you contribute to a top hire’s
professional growth?
–  Invitations to conferences and events
–  Opportunities to speak publicly about the
company
–  Flexible schedule
•  Share & track goals
–  Every 3-4 months in person
–  Ongoing, via a shared document

Q: I’ve got my dream team
– now what?

aka Onboarding 101

Play tour guide
Photo: Atlassian’s office

themuse.comTweet: @kmin / @dailymuse / #unSEXYMake connections Photo: Corey, Counsyl

Break bread
Photo: Squarespace

Provide resources
Photo: Tasting Table

Be available

Thank you


Appendix

We believe:

•  That linear career paths are no longer the
norm
•  That now more than ever before, people
have the opportunity to find a career that
fulfills and inspires them, if only given the
tools to do so
•  That startups are leading the charge when
it comes to creating incredible professional
opportunities
•  That if you do not adequately focus on
training & onboarding your team, you will
lose them

Onboarding 101
•  Play tour guide
•  Make connections
•  Break bread together
•  Provide resources
•  Be Available

Break bread
Photo: imo

unSEXY Conf 2013: Kathryn Minshew, The Muse

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unSEXY Conf 2013: Kathryn Minshew, The Muse