Presentation by: William Doom and Kimberly Burnett

2. Kaleberry is a prepared food service
for busy, active individuals, providing delicious,
healthy,&affordable meals.

3. How it Works
• 5 delicious, healthy, and affordable meals a week
• Saturday pick up from 1 of 2 convenient locations
on either side of the island of Oahu
• Served in microwavable, dishwasher-safe sturdy
containers, ready to eat
• Delivered in an insulated bag with frozen
blue ice to keep things cool and fresh

4. Something for Everyone
Line 1: Kaleberry Paleo
Line 2: Kaleberry Signature
Line 3: Macroberry (beta)

5. Team Kaleberry: Founders
Kim: economist by day & a Will: if not assisting homeowners
super fast triathlete by night with their finances he is working
on his Fight Gone Bad Score.

6. Kaleberry Delivery Team

7. Philosophy
• Never sacrifice quality for quantity (we believe in both)
• Grass fed beef, free range chicken (always)
• Local & organic (within price point)
• Solving a problem, filling a need
• Lack of similar options
• No lines, no shopping, no prep or cooking
• Health & well-being

8. Business Model
$75 for 5 meals
2 pickup areas, town & windward
Downtown Delivery $2
Monthly subscription $275
Extra order $65
Extra meal $10

9. Steady & Sustainable Growth
Weekly service
Launched April 2012: 5 customers
August 2012: 30 customers
Year end forecast: 60 customers
4 weeks a month x customer # x $75 = Gross
*Note until Aug 15 we had not spent $1 on Marketing

10. Vision & Next Steps
Improved Technology
Expanded kitchen & staff
100% delivery model

11. Custom Bags

12. Wholesale OXO Containers

13. Microwavable & Dishwasher Safe, BPA-Free

14. Kaleberry Sponsored Athletes

15. Kaleberry Sponsored Athletes

16. Kaleberry Sponsored Athletes

17. Social Media

18. Currently Operating @ Capacity
Constraints:
Kitchen
Staff
Fleet
Technology

19. www.Kaleberry.com
www.Facebook.com/Kaleberry
Twitter @Kaleberry
Orders@kaleberry.com
808.679.8068