1. How To Pitch A Parent Blogger
Beth Blecherman
TechMamas.com
@TechMama

2. Parent Blogger Landscape
• Hobby/community bloggers versus business bloggers
• Influence factors
• Blogger works for website
– Paid by assignment, usually Editor decides topic
• Blogger works for themselves
– Paid by ads or sponsored content
– Blogging as Hobby or for community
• Blogger works with network or Agent
• Volume of emails and outreach

3. Advertorial (Individual Blogger)
• What is an advertorial post?
– Sponsored Content (on their blog or company website)
– Sponsored Projects (blog, video, event, Twitter Parties etc)
– Community Liason (find other bloggers in niche)
– Product testing and feedback
– Win/Win – Bloggers as Workforce
• What products are covered?
– Decided by sponsor
– Relevant to audience/niche
– Blogger must keep “authentic voice”
• FTC disclosure rules across social media platforms
• Timing?
– Sponsors set schedule

4. Editorial
• What is an editorial post?
– Opinion, perspective or press announcement
– Not paid, FTC disclosure rules
• What products are covered?
– Interesting or new
– Relevant to audience/niche
– Press announcements
– Sweet spot: If a blogger tries product and loves it!
• Timing?
– Publish on blogger’s schedule

5. • Goal??
• Can cold online outreach pitches work?
– Timing, relevancy
• In Real Life (IRL)
– Parent blogger conferences or events (i.e. BlogHer,
Mom 2.0)
– Host day at the office for local bloggers
– Meetups
– Tech conferences (SXSW, CES)
How To Pitch A Parent Blogger

6. Cold Pitch Example: Product email
 Intro:
Dear (blogger’s name or blog name)… Not “Dear Blogger”
 Body:
I saw the article you wrote in Mashable last March about the
gamification of learning. It's a very intriguing topic …” I wanted to
let you know about our game-based learning app called “XYZ”.
…gamifies the learning of (school subject). It was founded by a
“relevant credentials”. Here are product features ..
 Closing/Action:
If you would like to try “XYZ”, I can give you access to an online beta ..
Regards, Name and Contact info
How To Pitch A Parent Blogger

7. Cold Pitch Example: Office Visit email
 Intro:
Dear (blogger’s name or blog name)…
 Body:
(Company name) will be having office tour for parents and kids (dates)
to meet product developers and sneak peaks of the product.
(description of product)
 Closing/Action:
Please let me know if you would like to attend. Feel free to bring your
kids and their friends. Or let me know if you would like more
information.
Regards, Name and Contact info
How To Pitch A Parent Blogger

8. Cold Pitch Example: Highlight product features email
 Intro:
Dear (blogger’s name or blog name)…
 Body:
• Facts - This educational game targets ages 6-12
• Features - Customizable Math Facts from 1-20
• Outline format for quick read
 Closing/Action:
If you would like to try “XYZ”, I can give you access to a code..
Regards, Name and Contact info
How To Pitch A Parent Blogger

9. Cold Pitch Example: Personal experience style
 Intro:
Dear (blogger’s name or blog name)…
 Body:
• Every day you do (activity) with your kids
• Here are features of new app (related to that activity)
• Here is why this is important for your readers to know
 Closing/Action:
Here is link to high res images. We can also provide (activity) tips for
your readers .
Regards, Name and Contact info
How To Pitch A Parent Blogger