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Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

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500 Startups
500 Startups

Timbuktu Magazine is a children's media company that designs news content for creative thinkers. It has won several awards including Best Design from the LAUNCH Education and Kids conference in 2012. The magazine is available in 3 languages and offers subscriptions from $4.99/month to $29.99/year. It was the first iPad magazine for children and aims to provide educational content through creative design rather than user testing or surprises.

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@TimbuktuMag A CHILDREN’S MEDIA COMPANY DESIGNING NEWS FOR CREATIVE THINKERS
Timbuktu Magazine ! ● Best Design Award LAUNCH Education and Kids 2012 ● Finalist at Digital Magazine Awards 2013 for Best Children’s Magazine & Designer of the Year ● Featured by Apple in the U.S. Top5 Education ● 3 languages (eng, spa, ita) ● Recurring revenues ($4.99/month - $29.99/year) ! ! ! “The first iPad magazine for children makes its debut”
MISCONCEPTION #1 @TimbuktuMag I would prefer this yellow ball to be green. Interesting . User testing fixes everything.
MISCONCEPTION #2 @TimbuktuMag What am I?! Users like surprises.
MISCONCEPTION #3 @TimbuktuMag Put potatoes on your arms to look sexy. Design is about beauty.
@TimbuktuMag HOW DID WE GET THIS WISE?
Through BUBBLES! @TimbuktuMag
@TimbuktuMag 0. %
@TimbuktuMag
@TimbuktuMag ● SUBSCRIPTIONS ● DESIGN CONSISTENCY (FEWER CONTRIBUTORS) ● COVER STORY ● MONTHLY FREQUENCY ● partnership with news organization IT’S A MAGAZINE! 4%
@TimbuktuMag THANK YOU! www.timbuktu.me

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