2. VIROOL.COM2 |
Alexander Debelov
âąâŻ CEO of Virool
âąâŻ Video Distribution Platform
âąâŻ 52 Employees in SF, NYC, LA
and Russia
âąâŻ Backed by: DFJ, Menlo &
500Startups
âąâŻ Promoted videos for 38% of
Fortune 500
âąâŻ Promoted over 45k videos to
date
13. VIROOL.COM13 |
ExplainerVideoOnABudget
1.⯠Write A Script â âProblem/Solutionâ
2.⯠Voiceover â Hire a Pro on Elance ($30) or Fiverr ($5)
3.⯠Storyboard â Draw out sequence of events
4.⯠Animation â Use VideoMakerFX ($97), Wideo, GoAnimate,
Animoto, PowToon
5.⯠Screencasts â Use Camtasia (free)
6.⯠Music Track â Use Audio Jungle (paid) or FreeSound
7.⯠Putting It Together â iMovie or Adobe Premiere
18. VIROOL.COM18 |
KickstarterType
1.⯠Loud Noise at the start of the video
2.⯠Happy people (customers) using the Coolest
3.⯠Beautiful outdoor backdrop
4.⯠Focused Product Shots (video quality)
5.⯠Showed capabilities of the speakers
6.⯠Highlighted beneïŹts & features
7.⯠Included call to action
26. VIROOL.COM26 |
Thumbnail
1.⯠Test as a Banner Ad â Pay attention to CTR
2.⯠Post few images on your Facebook â see which one
gets the most likes
3.⯠Setup landing Page with Optimizely and run tests
against pages with diïŹerent images. See which one
converts best
27. VIROOL.COM27 |
Title
1.⯠Longer Title > Shorter Title
2.⯠Titles with Lists Tend to be Shared More. 10 is a
Magic Number
3.⯠Make sure your Title is relevant your target
audience
4.⯠Emotional Words in the Title Increase chance of
sharability
29. VIROOL.COM29 |
AdwordsforVideo
1.⯠Make
 sure
 content
 is
 about
 1:30
 long
Â
max
Â
2.⯠Make
 sure
 the
 ïŹrst
 5
 seconds
 capture
Â
users
 a>en?on
Â
3.⯠Keep
 your
 content
 short
 and
 to
 the
 point
Â
(minimize
 waste)
Â
Â
4.⯠Look
 at
 compe?tors
 ads
 for
 ideas
Â
Â
5.⯠DeïŹne
 the
 ac?on
 you
 want
 the
 viewer
 to
Â
take
 aKer
 watching
 the
 video
Â
32. VIROOL.COM32 |
MakeSureYouTargetCorrectly
1.⯠Make
 sure
 you
 are
 target
 the
 people
Â
who
 will
 respond
 best
 to
 your
 content
Â
and
 are
 your
 poten?al
 customers
Â
2.⯠Pay
 a>en?on
 before
 which
 videos
 your
Â
ad
 is
 playing
Â
Â
3.⯠Exclude
 bad
 videos
 and
 focus
 on
 the
Â
videos
 that
 bring
 results
Â
Â
4.⯠Op?mize
 for
 CPV
 cost
Â
5.⯠Test,
 Test,
 Test
Â
33. VIROOL.COM33 |
MeasureResults
1.⯠You
 will
 succeed
 1x
 for
 every
 4x
 that
 you
Â
fail
Â
2.⯠Video
 (just
 like
 content)
 is
 a
 part
 science/
Â
part
 luck
Â
3.⯠If
 you
 keep
 at
 it,
 you
 will
 succeed
 for
Â
sure!
Â