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Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible. Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills. Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
Technical Marketing and Growth Hacking Low Hanging Fruit
Technical Marketing and Growth Hacking Low Hanging Fruit
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Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. This deck was presented by our head of growth, David Arnoux, at 2016's Digital Elite Camp in Tallinn, Estonia. In his talk, David covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible. As David says, "Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills." Check out www.growthtribe.io for crash courses, no-bullshit workshops and a free email course.
Technical Marketing and Growth Hacking Low Hanging Fruit
Technical Marketing and Growth Hacking Low Hanging Fruit
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The book The Effortless Experience provides valuable insights into drivers of customer loyalty and disloyalty. The information is counter to what has traditionally been well-accepted practices in business. It's critical for Customer Success practitioners to understand the correlation between customer effort and loyalty in support of customer acquisition and retention goals.
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unSEXY Conf 2013: Jay Simons, Atlassian
1.
sells itself Un$exy$
2.
Hi! I’m Jay.@jaysimons
3.
Softwareis eatingthe world. He’s software
4.
WIN FAIL Building software
is a hard.
5.
5 WIN FAIL Building software
is a hard.
6.
Atlassian helps products teams in
every company build better software, together. Serving over 27,000 customers worldwide
7.
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8.
The enterprise sales
model is evolving.
9.
Nearly 60% of
a purchasing decision is completed before engaging the supplier. The enterprise sales model is evolving.
10.
High-touch, enterprise sales Customer self-service The enterprise
sales model is evolving.
11.
Traditional enterprise sales. Customer visits
site 1. Info gathering 2. Sales team engages 3. Profit4. Friction incentive Value control No pricing, reg forms 2.
12.
Customer self-service. Customer visits site 1.
Arm with info 2. Product does the selling 3. Profit4.
13.
Customer self-service. Customer visits site 1.
Arm with info 2. Product does the selling 3. Profit4. Awareness Try Buy
14.
%#@! >12 The Old Way Hard
to try and deploy Expensive to buy Top down month cycles Offline business model <90 CC The Atlassian Way Do-it-yourself software Fits any budget Bottoms up day cycles E-commerce business model
15.
16.
#s and perspective. $1,095,069
17.
1.5Mmonthly uniques 15kmonthly trials 3.5kmonthly
licenses 800new customers #s and perspective.
18.
Three to our
model
19.
friction
20.
$
21.
22.
23.
24.
25.
26.
experimentation
27.
+4%
28.
+5%
29.
Before After +6%
30.
31.
faith
32.
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