Brian Magida (Online Media Manager @ Warby Parker) and Jen Rubio's (Head of Social Media @ Warby Parker) presentation at SMASH Summit on 7/26 in NYC

3. $95 PRICE POINT
World-
class
CUSTOMER SERVICE

5. Over
50%
WORD OF MOUTH

6. Net promoter score
THE LIKELIHOOD OF CUSTOMERS TO REFER A COMPANY
TO FRIENDS, RELATIVES, OR COLLEAGUES
91%
83%
76%
71%
66%
56%
31%
WARBY
PARKER *Zappos NPS from 2009.
All other companies from 2012.

8. FACEBOOK
TWITTER
INSTAGRAM
YOUTUBE
PINTEREST
TUMBLR

9. high-touch
service

10. We respond to every single tweet.

11. We don’t offer discounts.

12. #warbyvision

17. 500%
INCREASE IN TWITTER FOLLOWERS
DURING VIDEO REPLY HOURS
Over 50%
OF VIDEO REPLIES ARE RETWEETED
BY THEIR RECIPIENTS

18. #DadDeserves

24. 449 1.1 MILLION
ENTRIES FOLLOWERS REACHED
250% 45%
INCREASE IN INCREASE IN TWITTER
TWITTER REFERRAL
REFERRAL TRAFFIC TRANSACTIONS

26. Better engagement, lower costs
when advertising to followers
53% 323%
LOWER CPCs HIGHER RTs

27. 5.00
4.50
4.00
Followers
3.50
Non-Followers
3.00
2.50
2.00
1.50
1.00
0.50
-
Spend Clicks RTs CPC

28. Post-purchase
sharing

33. Per tweet
8 12%
VISITS GENERATED CONVERSION RATE