THE COMMON INTERNET MARKETING MISTAKES YOU SHOULD BE AWARE OF !!!!!!!!

1. The Common Internet Marketing
Mistakes!
By:
Manas Ranjan Hota
DMS-SOM
PONDICHERRY UNIVERSITY

2. Why Internet Marketing Now?
• Traditional Marketing Tactics Becoming Less
Effective
• Benefits of Internet Marketing
– Targeted
– Measurable
– Cost-Effective
– “Early Mover” Advantage Still Exists
• Smart Allocation During a Downturn

3. But What Exactly is Internet Marketing?
• Source: Growthink-Ideas Capital Action

4. Where can I go Wrong?
• Website Design
• Search Engine Optimization
• Social Media
• Pay Per Click Marketing
• Email

5. Top Website Design Mistakes
1. Impeding search engines
2. Poor cross-browser compliance
3. Egocentric site copy
4. Lacking clear USP
5. Lacking clear call-to-action
6. “Brochure”

6. Top Search Engine Optimization Mistakes
1. Web design impediments
2. Believing SEO is only a web design issue
3. Not identifying words that people actually search
4. Not optimizing pages for desired “keywords”
5. Keyword-stuffing / over-optimizing

7. Top SEO Mistakes (continued)
6. Writing for “robots” instead of humans
7. Duplicate content and “near” duplicate content
8. Stagnant content
9. Not building links to website
10. Focus on rankings vs. traffic (or transactions)

8. Top Social Media Mistakes
1. Not doing it
– “I don’t have time…”
2. Not having a purpose + plan
– Random, meaningless content
3. Being too promotional
– Beware of the “Amway” guy
4. Not sticking with it
– “I got busy…”

9. Top PPC Mistakes
1. Not being targeted
2. Not being relevant
3. No conversion tracking
4. No email capture
5. Not testing

10. Top Email Marketing Mistakes
1. Not opting-in
2. Not being relevant
3. Not adding value
4. Not taking advantage of powerful technologies
5. Sending Junk Mails