General Overview of Business Opportunities for LTE Broadcast

1. The time is now for Mobile Broadcast!
By Mark DiFede
October 2014

2.  Business Development consultant for
emerging technologies
 10 Year QUALCOMM veteran.
 led Qualcomm MediaFLO Technologies APAC
Trials in Taiwan & Hong Kong
 Project Management for multivendor wireless
deployments
 Expertise in Wireless, M2M, IoT and Digital
Media

3.  Multicast & Unicast services utilizing part of
the LTE signal
◦ Unicast – One cell can provide unicast streams to
multiple users.
◦ eMBMS where the all users within the cell receive a
multicast stream

4.  Carriers need ROI for the 4g LTE upgrade
 LTE provides flexibility for diverse types of
content packages
 Smartphone’s adoption growing exponentially
with rise in online purchases & ‘Games Apps’
 Enterprise mobility and increase usage of cloud
based software subscriptions including
magazines, book and publications.

5.  LTE Broadcast (eMBMS) has the ability to
provide more stable streams to multiple users
even on congested sites
 Current smartphone, devices and tablets can
receive video without bespoke software
 QUALCOMM SDK expands the ecosystem and
provides common API
 Lower cost tablets, larger smartphones and
new PC (Lenovo) & OEM’s entering market

6.  Samsung
 Apple
 Blackberry
 Huawei
 LG
 HTC
 Lenovo
 Nokia
 Sony

7.  Explosion in Social Apps and video popularity
◦ 50% of smartphone usage is video. (source IDC, Sept. 2014)
 Global network upgrades to LTE
 Samsung & Apple popularity increased device
storage and performance
 Online to offline convergence with sporting
events, exhibitions created need for new user
experiences, --video reply, close ups and
offers.

8.  Live content for venue specific offers, malls,
stadiums, and exhibitions
 Cloud based Software sales & Off-peak
Software updates
 Popular shows and local TV (TVB Dramas)
 Podcast and eReader subscription delivery
 Multicast advertising & proximity services
 Internet of Things (IoT)

9.  ROI for LTE beyond just “Higher Data Rates”
 Must market broadcast services to attract and
maintain customers
 Form alliances with OEM’s and content service
providers
 Have flexibility for new revenue streams & draft
agreements with key event/content companies
such as Formula1 (FIA), World Soccer (FIFA),
American Football (NFL)

10.  Larger devices make video on smartphone
finally viable
 Explosion in usage of smartphone due to
plethora of applications & increase in mobile
purchasing
 Content and network providers serving same
customers
 LTE Broadcast creates flexibility and ROI
opportunity

11. Mark (Marco) DiFede
227 Wing Lok Rd. # 302
Sheung Wan, Hong Kong
Mobile # +852 5686 8852
http://hk.linkedin.com/pub/mark-marco-difede/0/830/842