Presentation by Kristina Hoeppner (Catalyst IT) at the Wāhine in Tech meet-up in Wellington, NZ, on 7 July 2021. Slides: https://slides.com/anitsirk/thinking-about-design Recording: https://youtu.be/xKriQ16eByA License: Creative Commons BY-SA 4.0

1. Thinking about design
Kristina Hoeppner // Catalyst //
Wāhine in Tech // 7 July 2021
@anitsirk
Presentation: Creative Commons BY-SA 4.0+ unsplash.com/photos/opkaRk20tAw

2. Recording: youtu.be/xKriQ16eByA 

3. Hypothesis 1

4. Hypothesis 1
We need designers on a project.

6. Hypothesis 2

7. Hypothesis 2
We want the new and contemporary.

8. The original design brief

9. The original design brief
"Web 2.0 shiny and make it pop"

29. 80-90%
Buying decisions are driven by how something feels and
not what a customer thinks. Pauline Brown on HBR IdeaCast

31. 1Define who you are

32. 2Design your project

33. 3Aesthetics change

34. 4Thank a designer

36. Contact
Kristina Hoeppner
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kristina@catalyst.net.nz
anitsirk
catalyst.net.nz
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