Weitere ähnliche Inhalte Ähnlich wie 10 Things You Need To Know About The New Facebook Timelines for Pages (20) Kürzlich hochgeladen (20) 10 Things You Need To Know About The New Facebook Timelines for Pages2. INTRODUCTION
Lowell Brown
Social Media Marketing Advisor & CEO
Going Social
E: lowell@goingsocial.ca
P: 416-398-6669
F: facebook.com/goingsocial
T: twitter.com/iGoSocial
T: twitter.com/lowellbrown
L: ca.linkedin.com/in/lowellbrown
Copyright ©2012 Going Social
3. AGENDA
What will this Webinar Cover?
- Overview of Facebook Page Changes
- New Primary Photos
- About Section Changes
- Apps & Views
- App Structure Updates
- Default Landing Pages
- Content Control
- New Admin Panel
- Private Messaging
- Teaser – New Future Promotion Tool
- Summary
- Q&A
Copyright ©2012 Going Social
5. INTRODUCTION
Facebook Pages Now
Copyright ©2012 Going Social
11. FACEBOOK TIMELINE FOR PAGES
2 Primary Photos
Cover Photo:
851 x 315 px
1
Copyright ©2012 Going Social
12. FACEBOOK TIMELINE FOR PAGES
2 Primary Photos
Cover Photo:
851 x 315 px
Profile Picture:
180 x 180 px
1
Copyright ©2012 Going Social
18. FACEBOOK TIMELINE FOR PAGES
Facebook Cover Photo May NOT Include:
1
Copyright ©2012 Going Social
Source: www.facebook.com/page_guidelines.php
19. FACEBOOK TIMELINE FOR PAGES
Facebook Cover Photo May NOT Include:
• Price or purchase information, such as "40% off" or
"Download it on socialmusic.com"
1
Copyright ©2012 Going Social
Source: www.facebook.com/page_guidelines.php
20. FACEBOOK TIMELINE FOR PAGES
Facebook Cover Photo May NOT Include:
• Price or purchase information, such as "40% off" or
"Download it on socialmusic.com"
• Contact information such as a website address, email,
mailing address, or information that should go in your
Page's "About" section
1
Copyright ©2012 Going Social
Source: www.facebook.com/page_guidelines.php
21. FACEBOOK TIMELINE FOR PAGES
Facebook Cover Photo May NOT Include:
• Price or purchase information, such as "40% off" or
"Download it on socialmusic.com"
• Contact information such as a website address, email,
mailing address, or information that should go in your
Page's "About" section
• References to Facebook features or actions, such as
"Like" or "Share" or an arrow pointing from the cover photo
to any of these features
1
Copyright ©2012 Going Social
Source: www.facebook.com/page_guidelines.php
22. FACEBOOK TIMELINE FOR PAGES
Facebook Cover Photo May NOT Include:
• Price or purchase information, such as "40% off" or
"Download it on socialmusic.com"
• Contact information such as a website address, email,
mailing address, or information that should go in your
Page's "About" section
• References to Facebook features or actions, such as
"Like" or "Share" or an arrow pointing from the cover photo
to any of these features
• Calls to action, such as "Get it now" or "Tell your friends."
1
Copyright ©2012 Going Social
Source: www.facebook.com/page_guidelines.php
23. FACEBOOK TIMELINE FOR PAGES
About Section:
• Most relevant
business/organization information
2
Copyright ©2012 Going Social
24. FACEBOOK TIMELINE FOR PAGES
About Section:
• Most relevant
business/organization information
• Appears on all pages
2
Copyright ©2012 Going Social
25. FACEBOOK TIMELINE FOR PAGES
About Section:
• Most relevant
business/organization information
• Appears on all pages
• Pulls text from current “info” tab
2
Copyright ©2012 Going Social
28. FACEBOOK TIMELINE FOR PAGES
Apps & Views:
• 4 featured at all times
• Photos appears first,
others can be adjusted
as desired
3
Copyright ©2012 Going Social
29. FACEBOOK TIMELINE FOR PAGES
Apps & Views:
• 4 featured at all times
• Photos appears first,
others can be adjusted
as desired
• If more then 4,
drop-down appears
3
Copyright ©2012 Going Social
30. FACEBOOK TIMELINE FOR PAGES
Apps & Views:
• 4 featured at all times
• Photos appears first,
others can be adjusted
as desired
• If more then 4,
drop-down appears
• Up to 12 apps
3
Copyright ©2012 Going Social
31. FACEBOOK TIMELINE FOR PAGES
Apps & Views:
• 4 featured at all times
• Photos appears first,
others can be adjusted
as desired
• If more then 4,
drop-down appears
• Up to 12 apps
• Photo’s, Likes, Events,
Custom Apps
3
Copyright ©2012 Going Social
32. FACEBOOK TIMELINE FOR PAGES
Apps & Views:
• 4 featured at all times
• Photos appears first,
others can be adjusted
as desired
• If more then 4,
drop-down appears
• Up to 12 apps
• Photo’s, Likes, Events,
Custom Apps
• Customizable Images
(111 x 74 px)
3
Copyright ©2012 Going Social
33. FACEBOOK TIMELINE FOR PAGES
Old Apps/Tabs need to
be updated:
• OLD tabs were 520 px wide
4
Copyright ©2012 Going Social
34. FACEBOOK TIMELINE FOR PAGES
Old Apps/Tabs need to
be updated:
• OLD tabs were 520 px wide
• NEW tabs
810 px wide
4
Copyright ©2012 Going Social
36. FACEBOOK TIMELINE FOR PAGES
Connect With People - Friend Activity
• More personal experience when they see how their
friends are engaging with you
6
Copyright ©2012 Going Social
37. FACEBOOK TIMELINE FOR PAGES
Connect With People - Friend Activity
• More personal experience when they see how their
friends are engaging with you
6
Copyright ©2012 Going Social
38. FACEBOOK TIMELINE FOR PAGES
Content Control
• Pin a post - Pinned posts will stay
at the top of your page for 7 days
7
Copyright ©2012 Going Social
39. FACEBOOK TIMELINE FOR PAGES
Content Control
• Milestones - Highlights important company milestones (Ex. new store opening,
anniversary, accomplishment, major event.
7
Copyright ©2012 Going Social
41. FACEBOOK TIMELINE FOR PAGES
Content Control
• Star a post - Makes it wide screen and visible to everyone who visits your page.
7
Copyright ©2012 Going Social
42. FACEBOOK TIMELINE FOR PAGES
Content Control
• Star a post - Makes it wide screen and visible to everyone who visits your page.
7
Copyright ©2012 Going Social
43. FACEBOOK TIMELINE FOR PAGES
Content Control
• Ability to Edit Posts - You can now edit the date and picture of posts after they
were original posted.
7
Copyright ©2012 Going Social
44. FACEBOOK TIMELINE FOR PAGES
New Admin Panel
• Shows notifications, Insights and other important info you need to respond to.
8
Copyright ©2012 Going Social
45. FACEBOOK TIMELINE FOR PAGES
New Admin Panel
• Shows notifications, Insights and other important info you need to respond to.
8
Copyright ©2012 Going Social
46. FACEBOOK TIMELINE FOR PAGES
New Admin Panel
• Shows notifications, Insights and other important info you need to respond to.
8
Copyright ©2012 Going Social
47. FACEBOOK TIMELINE FOR PAGES
New Admin Panel
• Shows notifications, Insights and other important info you need to respond to.
• Also can invite your email contacts, invite friends, share page and create an ad from the
“Build Audience” drop-down menu.
8
Copyright ©2012 Going Social
48. FACEBOOK TIMELINE FOR PAGES
New Admin Panel
• Shows notifications, Insights and other important info you need to respond to.
• Also can invite your email contacts, invite friends, share page and create an ad from the
“Build Audience” drop-down menu.
8
Copyright ©2012 Going Social
49. FACEBOOK TIMELINE FOR PAGES
Private Messages
• Users can now send private messages to Facebook Page Admins
9
Copyright ©2012 Going Social
50. FACEBOOK TIMELINE FOR PAGES
Private Messages
• Users can now send private messages to Facebook Page Admins
9
Copyright ©2012 Going Social
51. FACEBOOK TIMELINE FOR PAGES
Private Messages
• Users can now send private messages to Facebook Page Admins
9
Copyright ©2012 Going Social
52. FACEBOOK TIMELINE FOR PAGES
Private Messages
• Activity log helps manage your timeline
9
Copyright ©2012 Going Social
53. FACEBOOK TIMELINE FOR PAGES
Private Messages
• Activity log helps manage your timeline
9
Copyright ©2012 Going Social
54. FACEBOOK TIMELINE FOR PAGES
Private Messages
• Activity log helps manage your timeline
9
Copyright ©2012 Going Social
55. FACEBOOK TIMELINE FOR PAGES
Private Messages
• Activity log helps manage your timeline
• Brands can now send & receive private messages with users
9
Copyright ©2012 Going Social
56. FACEBOOK TIMELINE FOR PAGES
Private Messages
• Activity log helps manage your timeline
• Brands can now send & receive private messages with users
• Much deeper consumer interaction
• Page Admins can take extended customer inquiries to a private setting
• Private messages can include attached file, picture or video
9
Copyright ©2012 Going Social
57. FACEBOOK TIMELINE FOR PAGES
Hidden Gem: Facebook Offers
• Not available for all Pages yet. But expected to be available soon.
• Like Facebook Deals on steroids!
• Post is sent through News Feed - more visible
• Easy ways to share the Offer
10
Copyright ©2012 Going Social
58. FACEBOOK TIMELINE FOR PAGES
Hidden Gem: Facebook Offers
• Not available for all Pages yet.
• Like Facebook Deals on steroids!
• Post is sent through News Feed -
more visible
• Easy ways to share the Offer
10
Copyright ©2012 Going Social
59. FACEBOOK TIMELINE FOR PAGES
Hidden Gem: Facebook Offers
• Not available for all Pages yet.
• Like Facebook Deals on steroids!
• Post is sent through News Feed - more visible
• Easy ways to share the Offer
10
Copyright ©2012 Going Social
60. Future Webinar Topics May Include:
- 9 Ways to Engage Fans
- How to Significantly Increase Page Likes and Build Engagement using Facebook Ads
- Social Media Goal Setting
- Facebook Insights: How to Track & Monitor Success
- Facebook Marketing 101
- Twitter Marketing 101
- Community Management - How To Keep Your Community Active and Thriving
-Many more to come....
To get notified of upcoming webinar dated and details please go to:
www.goingsocial.ca/webinars/signup
Copyright ©2012 Going Social
63. E: lowell@goingsocial.ca F: facebook.com/goingsocial
P: 416-398-6669 T: twitter.com/iGoSocial
W: www.goingsocial.ca L: ca.linkedin.com/in/lowellbrown
T: twitter.com/lowellbrown G+: gplus.to/lowellbrown
Copyright ©2012 Going Social
64. Thank you
for tuning in!
Copyright ©2012 Going Social