This document describes how RAD-INFO can help companies in various areas including go-to-market strategies, product management, marketing, company strategy, sales training, channel sales enablement, and as a keynote speaker or author. Services include launching new services, competitive analysis, positioning, marketing campaigns, website strategy, defining value propositions, sales training, channel program development, and consulting. Engagements are billed at $275/hour with discounts for volume and can include in-person meetings, remote support, and executive summaries.

1. How Can RAD-INFO
Help Your Company?

2. What Can RAD-INFO Do for Your Org?
1. Go-to-Market
2. Product Management
3. Marketing
4. Company Strategy
5. Sales Training
6. Sales Quarterbacking
7. Channel Sales Enablement
8. Keynote Speaker
9. Author
10. Agent

3. Go-to-Market
• Launching (or re-launching) services
• Target, Messaging and Packaging
• The Whole Product Cycle:
• from Engineering to Sales to Billing
• Vendor Selection
• Competitive Market Analysis
• Positioning or Laddering

4. Product Management
• Strategy on product, platform, pricing.
• Is the Product Complete? Competitive?
• Write marketing copy and sales scripts.
• Assist with Ad Creative.
• Manage Direct Mail, Online or Guerrilla
marketing campaigns.
• Back Office Support for Product.
• Website strategy (not dev or design)

5. Company Strategy
• Priorities & Focus
• What is profitable? Why?
• What skills does your staff have to leverage?
• Bottlenecks
• Best Practices
• Planning
• Hiring/Talent
• CEO coaching

6. Marketing (Strategy)
• Define your Marketing Plan.
• What is your Value Proposition?
• Who is your Ideal Customer?
• What is the Message?
• Work with marketing/PR team
• Coach up inside team.
• Craft an Editorial Calendar.
• Identify where prospects are.

7. Sales Training
• Train agents direct sales teams on selling
VoIP/SIP, Transit, MPLS, Cloud and more.
• Not just techniques, but sales triggers mixed
with product knowledge.
• Train CSR and Techs in Up-selling and Soft
Selling Approaches.
• Live, on-site and via webinars.

8. Sales Quarterbacking
• Coaching of sales reps or agents
• Monitoring of sales activity, routine
• Examination of hurdles to sales success
• Time Management / Calendar

9. Channel Sales Enablement
• Define Channel Plans/Goals.
• Craft Partner Profile.
• Marketing message = Value Proposition
• Deeper: components to enable channel
partners to quote, order, status, trouble
ticket and see commissions.
• Channel Manager Training
• Build or Invigorate or Boost your Channel
Program

10. Secrets of Channel Management
 Train & Coach Channel Managers
 Keynote Sales Kick-offs

11. Elements for Channel Program
 Quoting tool / Proposal maker
 Status tracker for orders + repair
 Commission schedule and tool
 Website
 Collateral, forms
 Positioning Statement
 Target Customer
 Partner Profile
 Agreements/contracts
 Channel Manager & Sales Engineer

12. Speaker
• Keynotes
• Panelist
• Educator
• Moderator
• Interviewer
• Live or Webinar

13. Author
• Blogger
• Columnist
• Author:
• LIT BUILDINGS*
• SELLECOM 2: Cloud Services**
• Secrets of Channel Managers**
*available at Lulu.com
** on Amazon

14. What Does an Engagement Look Like?
 Works best with an in-person kick-off
meeting; however, remote works also.
 Updates weekly via calls, meetings or email.
 Executive summary and read-out.
 Billable hours are $275 per hour, with
discounts for volume and prepaid.
– 10 hours is $2500
– 20 hours id $4500
– Bill for actual work time, calls or meetings; not
emails and research.

15. I have consulted to 100+ service providers of all
sizes. Let me help you get to the next level.