Phil Trevillion, Founder of BaseTouch, video content agency, presented to a room of senior marketers at 4Ps Marketing's Digital EDGE annual conference in March 2014.

1. HOW TO ENGAGE WITH YOUR
AUDIENCE THROUGH VIDEO

2. - Affluent consumers prefer video and
search to other digital advertising
formats. (E-Marketer)
THE POWER OF ONLINE VIDEO
-Visitors who view product videos are 85%
more likely to buy than visitors who do not.
(Econsultancy)
- Online video users are expected to
double to 1.5 billion in 2016. (Cisco)
- 96% of online
shoppers watch online video.
(Cisco)

3. A brief history of online video until this point
1993 1996 20022000 2004 2005

4. Brands ARE Broadcasters

5. Video provides an emotional
connectionbetween brand and
consumer unmatched by any
alternativeformat available.

6. Teething Issues of the ‘NEWBIE’ Online Broadcaster
Using a ‘David’ Fromtheoffice
as the presenter of your video
Oh your based in an office?!...great
Don’twear a uniform
Be objective
Be realistic

7. The TransparentMediumand ManagingTrust

8. IDENTITY
OF THE
TELEVISION
VIEWER
VS.
IDENTITY
OF THE
ONLINE
VIEWER

9. DON’T FIGHT MULTITASKING

10. Visualsare overrated

11. The emotional connection triumphs over
any cosmetic factors
that traditionally determine a videos
virality
WHAT WE CAN LEARN FROM ONLINE VIDEO SHARING IN 2013

12. THE
FACE OF
CHANGING
ONLINE
VIDEO