Keynote Address with American Express CMO: Igniting Growth
John Hayes, CMO, American Express
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6. THE SHARING ECONOMY
MILLENNIALS EMBRACE SHARING ECONOMY
SOURCE: “MILLENNIALS AND DRIVING,” A SURVEY COMMISSIONED BY ZIPCAR, 2011.
How likely are you to participate in each of the following sharing programs?
(Licensed drivers only)
% Likely67%
Media sharing
programs
57%
32%
18%
Car sharing
programs
Home or vacation
sharing programs
53%
45%
22%
10%
49%
43%
27%
11%
18-34 years 35-44 years 45-54 years 55 years or more
8. SOURCE: LIFE TWIST STUDY, AMERICAN EXPRESS/THE FUTURES COMPANY
1) 85% GOOD HEALTH
2) 83% FINDING TIME FOR THE IMPORTANT THINGS IN LIFE
3) 81% HAVING A GOOD MARRIAGE/RELATIONSHIP
4) 81% KNOWING HOW TO SPEND MONEY WELL
5) 79% HAVING A GOOD WORK/PERSONAL LIFE BALANCE
6) 75% HAVING A JOB I LOVE
7) 69% MAKING THE TIME TO PURSUE YOUR PASSIONS AND INTERESTS
8) 66% BEING PHYSICALLY FIT
9) 65% EMBRACING NEW EXPERIENCES/CHANGES
10) 65% ALWAYS TRYING TO LEARN AND DO NEW THINGS
20) 33% HAVING A LOT OF MONEY
TOP TEN CONTRIBUTORS TO SUCCESS