Slides from class on Sept 17th.

1. Class 2: 5 Digital Disruptions #BU459
Education is not the learning of facts,
but of the training of the mind to think

2. Leveraging
Class 2: 5 Digital Disruptions #BU459

3. Class 2: 5 Digital Disruptions #BU459

4. Class 2: 5 Digital Disruptions #BU459

5. Class 2: 5 Digital Disruptions #BU459

6. Class 2: 5 Digital Disruptions #BU459

7. Class 2: 5 Digital Disruptions #BU459

8. Class 2: 5 Digital Disruptions #BU459

9. If you’re messaging someone ‘cold’:
Class 2: 5 Digital Disruptions #BU459
• Find common ground straight away.
• Keep it SHORT.
• Ask for something small.
• Expect nothing.

10. 5 DIGITAL MARKETING
DISRUPTIONS
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions

11. Class 2: 5 Digital Disruptions #BU459
bit.ly/bu459disrupt5

12. Class 2: 5 Digital Disruptions #BU459

13. Class 2: 5 Digital Disruptions #BU459

14. Class 2: 5 Digital Disruptions #BU459

15. Class 2: 5 Digital Disruptions #BU459
Who have they killed?
How?

16. Class 2: 5 Digital Disruptions #BU459
Digital Disintermediation
Leveraging the web to cut out the middle man.

17. Class 2: 5 Digital Disruptions #BU459
Define | Interesting | WIIFM | Discuss
MAPs Big Data – Influencers / Personalization
Paid Social Mobile Assets + Ads Visual Media

18. 1. MARKETING AUTOMATION
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions

19. Do you recognize these?
#BU459Class 2: 5 Digital Disruptions

20. What is Marketing Automation?
#BU459Class 2: 5 Digital Disruptions

21. What is Marketing Automation?
Right person.
Right time.
Right format.
Right message.
#BU459Class 2: 5 Digital Disruptions
Why?

22. What is Marketing Automation?
Right person.
Right time.
Right format.
Right message.
#BU459Class 2: 5 Digital Disruptions
= relevance

23. How it works … basically:
#BU459Class 2: 5 Digital Disruptions

24. Why should you care?
#BU459Class 2: 5 Digital Disruptions

25. Class 2: 5 Digital Disruptions #BU459
Work closely with our Marketing Automation Manager
and data leads to perform A/B testing on all elements
of lead nurturing (lists, e-mail templates, landing
pages, CTA's, offers, etc.) and continuously improve
campaign effectiveness.

26. Class 2: 5 Digital Disruptions #BU459
Support the implementation of the Eloqua marketing
automation system. This includes building marketing
campaigns in the platform and integrating Eloqua
with other applications and systems.

27. Class 2: 5 Digital Disruptions #BU459

28. 2. BIG DATA
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions

29. What does it mean?
Identify influencers:
Leverage data to
discover and connect
with authorities/thought-
leaders.
Personalization:
Leverage data to deliver
a more relevant web
experience.
#BU459Class 2: 5 Digital Disruptions

30. Let’s try something …
bit.ly/bu459disrupt5
+
www.buzzsumo.com
=
Find some influencers
#BU459Class 2: 5 Digital Disruptions

31. Why does this matter?
#BU459Class 2: 5 Digital Disruptions

32. Class 2: 5 Digital Disruptions #BU459
Spot the difference.
Then let’s talk about why it matters.

33. Class 2: 5 Digital Disruptions #BU459

34. Class 2: 5 Digital Disruptions #BU459

35. Class 2: 5 Digital Disruptions #BU459

36. 3. PAID SOCIAL
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions

37. Definition
Spending money on a social medium’s ad
products to achieve a marketing goal.
#BU459Class 2: 5 Digital Disruptions

38. The problem (Facebook):
#BU459Class 2: 5 Digital Disruptions
Source: bit.ly/bu459fborganic

39. Take a guess:
How much revenue is FB expected to
generate from ads in 2015? (hint: it’s huge).
#BU459Class 2: 5 Digital Disruptions

40. Take a guess:
How much revenue is FB expected to
generate from ads in 2015? (hint: it’s huge).
$14 Billion+ USD.
#BU459Class 2: 5 Digital Disruptions

41. Discussion:
Put your hand up if you were
on today.
Oh Facebook owns so that counts too.
#BU459Class 2: 5 Digital Disruptions

42. Discussion:
Keep your hand up if you saw an ad
on today.
#BU459Class 2: 5 Digital Disruptions

43. Discussion:
Keep your hand up if you clicked on an ad
on today.
#BU459Class 2: 5 Digital Disruptions

44. Why should you care?
#BU459Class 2: 5 Digital Disruptions
2013-2017
Full: bit.ly/bu459socialadspend

45. 4. MOBILE ASSETS + ADS
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions

46. What’s going to happen:
#BU459Class 2: 5 Digital Disruptions

47. Why it matters?
#BU459Class 2: 5 Digital Disruptions

48. Discussion:
Visit on your laptop
AND on your mobile phone
Let’s talk about the differences.
#BU459Class 2: 5 Digital Disruptions

49. 5. VISUAL MEDIA
Class 2: Sept 17th, 2015
#BU459Class 2: 5 Digital Disruptions

50. Question:
How many video views does draw daily?
#BU459Class 2: 5 Digital Disruptions
4 Billion.

51. Let’s look at something …
#BU459Class 2: 5 Digital Disruptions

52. Why it matters …
#BU459Class 2: 5 Digital Disruptions

53. Class 2: 5 Digital Disruptions #BU459
5 Digital Trends
MAPs Big Data – Influencers / Personalization
Paid Social Mobile Assets + Ads Visual Media