451 Marketing founding partner AJ Gerritson's presentation on Facebook for hospitality at the 2012 Night Club & Bar Convention

1. Facebook: Are You
Tapping In?

2. AJ Gerritson
Founding Partner
617.986.0224
aj@451marketing.com
linkedin.com/in/ajgerritson
@ajgerritson
www.451Marketing.com

3. Agenda
• Background on Facebook
• Branding for Facebook
• Facebook Interactions
• Integrating with Other Platforms
• Advertising on Facebook
• Maintaining Your Facebook Page
• Q&A

4. >800 Million Users
1.3 billion 1.1 billion 800 million 311 million
(if it were a country, it would be the 3rd most populated)

5. Americans Spend More Time on
Facebook Than Any Other U.S. Site
Average Facebook Visit is 20 Minutes
(Qualmann, Socialnomics, 2010)

6. One in Five Internet Page Views
Occur on Facebook

7. Consumers who use social not only dine out more…
…but are more likely to become return customers!
(National Restaurant Association, 2011)

8. Why Do Users Brands?
58% 57%
are customer want to receive
of brand discounts and
promotions
Mashable, 2012

9. Mobile internet access
91% of mobile internet 425 million mobile
doubled every year since
access is to socialize Facebook users
2009-2011

10. Facebook As Hub for
Social Media Interactions

11. Goals for Using
1. Branding &Loyalty
2. Increase Fans & Awareness
3. Promotions & Events
4. Sales (sometimes)
5. Central Hub for Social Interaction

12. Facebook:
Are You Tapping In?

13. Just Like Your Venue,
Important to Create a Branded
Identity for Facebook

14. Extending Brand Image

15. Timeline for Brands
On March 30, ALL brand pages will be changed to Timeline.
What does this mean for your brand?

16. Cover Photo
Timeline’s cover photo gives you the opportunity to get creative
and further extend your brand experience for Facebook users.

17. Timeline Apps and Tabs

18. Posts on Timeline
Added ability to “pin”
posts to keep them top
of mind for your fans -
great for events,
promotions, featured
specials.

19. Posts on Timeline:
Larger, more eye-catching
images to showcase
events, drink specials,
special guests at your
venue

20. Make it About Your Audience,
Not About You

21. Anatomy of a FB Post
Author
Content
Media Link
≤ 250Characters

22. Encourage Conversation
Questions

23. Encourage Conversation
Polls

24. Encourage Conversation
Photos

25. Encourage Conversation
Videos

26. Promotions

27. Events

28. Integrating With Other Social

29. Facebook Ads
Boston +5 miles
Women
21-30
Single

30. Facebook Ads
Event
Poll
Video Comment
Like Sampling

31. Leveraging Check-Ins as Ads

32. Timing and Scheduling
Define Content Topics
Schedule Share!
& Create Content

33. Facebook Insights

34. Private Messages
New With Timeline – To Take Conversation Offline

35. Private Messages

36. Questions?

38. • Founded in 2004
• Based in Boston
• 30 Communications
Professionals
• Partners Nicholas Lowe,
AJ Gerritson, and Tom Lee
• Named a 2011 & 2012

42. AJ Gerritson
Founding Partner
617.986.0224
aj@451marketing.com
linkedin.com/in/ajgerritson
@ajgerritson
www.451Marketing.com

43. Facebook: Are You
Tapping In?