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Cola Wars Continue Media Management Camilla Minnhagen G östa  Carlberg Xuan Zhao Hengchong  Zhang January 19, 2010
Is the concentrate industry profitable ?
Porter’s five forces of competition SUPPLIERS POTENTIAL ENTRANTS SUBSTITUTES BUYERS INDUSTRY COMPETITORS Rivalry among existing firms Bargaining   power  of suppliers Bargaining power  of buyers Threat of new entrants Threat of substitutes
[object Object],[object Object],Bargaining power of suppliers
[object Object],[object Object],[object Object],Threat of new entrants
[object Object],[object Object],[object Object],Threat of new entrants
[object Object],Threat of substitutes
[object Object],[object Object],Bargaining power of buyers
[object Object],[object Object],[object Object],Rivalry among existing firms
[object Object],[object Object],[object Object]
Why is profitability so different between the concentrate business and the bottling business?
Bottling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cocentrate producers vs Bottling Plants ,[object Object],[object Object],[object Object]
What challenges face these companies today?  ,[object Object],[object Object],[object Object]
The effect of the competition ,[object Object],[object Object]
The factor effects the profitability ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you!

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Cola Wars Media Management Examines Coca Cola and Competition in Beverage Industry

  • 1. Cola Wars Continue Media Management Camilla Minnhagen G östa Carlberg Xuan Zhao Hengchong Zhang January 19, 2010
  • 2. Is the concentrate industry profitable ?
  • 3. Porter’s five forces of competition SUPPLIERS POTENTIAL ENTRANTS SUBSTITUTES BUYERS INDUSTRY COMPETITORS Rivalry among existing firms Bargaining power of suppliers Bargaining power of buyers Threat of new entrants Threat of substitutes
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Why is profitability so different between the concentrate business and the bottling business?
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.

Hinweis der Redaktion

  1. Horizontal forces and vertical forces Picture from Grant 2008