Heard about Content Marketing? Don't believe the hype? Find out the 4 reasons why Content Marketing is essential for the Professional Services industry. Find out more by downloading The Guide to Content Marketing for the UK Professional Services industry - for free here: http://tr.im/4hhbs

1. 4 reasons why Content
Marketing is essential
for Professional
Services
3seven9.com

2. Differentiation
You have a website, a social media presence –
but in 2013/14, so do your competitors.
“Content marketing has become an essential tool to
help companies reach their goals as relevant
content is fundamental to make brands stand out
from others.”
- Valeria Mendes, Marketing Coordinator
Vanet Property Asset Management
Why should a client pick you over your competitors?
1

3. Reputation
The professional service business model is founded on
selling your expertise and reputation.
“A strong content marketing program – particularly in niche
areas where subject matter is of utmost importance –
can position and differentiate these firms as experienced
players with depth of knowledge to share with their customers.”
- B2B Content Marketing Professional Services
Industry Report, Content Marketing Institute
How can you maintain your reputation online?
2

4. Acquisition of new clients
The way referrals happened has changed, due to the rise
of the informed client.
This client doesn’t just trust a referral – but evaluates all
options through online information about you.
Content Marketing supports this
process by meeting clients’ pursuit of
information with excellent, relevant
content on the latest topics
Acquire clients by validating your position through content
3

5. Retention of clientbase
Most firms’ online presence provides information on services
and solutions… but in a competitive marketplace, you need
to be more proactive.
“Events, blogs and brochures are no
longer the only way to engage with current
clients. You need to be generating a variety of
content on a variety of platforms on the topics
that matter to them.”
- Chris Gillett, Marketing Manager, 3seven9
Be constantly relevant to your client-base to retain them
4

6. Download the guide
Download the guide for free:
http://tr.im/4hhbs
Or search
‘3seven9 professional services’
Get a better understanding of:
• Your goals, tone of voice and
relevant topics
• How to get started
• Pitfalls to avoid
• Examples of successful content
marketing
Find out how to create effective content marketing for
Professional Services...

7. We’ve worked with many professional service
firms – including risk consultancy firm Derivatives
Risk Solutions, the Charity Law Association and
global accountancy firm, Kingston Smith.
3seven9 are an award winning
Marketing and Technology agency
We solve your business problems with smart technology.