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How do we increase API adoption? One method is by making the web service more discoverable. In this presentation, I outline 3 areas of API marketing; visibility, usability, and advocacy. In it, I outline discovery formats, API definitions, and API directories that can improve the discovery process. Also, I describe best practices for crafting usable APIs, and strategies top evangelists deploy to build effective developer communities. Given at Seattle APIs and IPAs July 20 2017.

API Discovery: Visibility, Usability, and Advocacy

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Focus of Application-Developers creating business applications are on app-development and NOT how to manage APIs in the corporate API-Management platform. Hence plan your API-Management solution as a Self-Service platform with the goal to keep it simple for API-Providers as well. For instance by providing an integrated DevOps pipeline for their APIs in same way as for their software projects. This pipeline helps application developers to push changes of their APIs into the API-Platform frequently without any effort. And it must start at the design-phase until an API gets retired.

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Slides from my talk at APIDays Paris 2018 sharing how the method was developed, why and why it's important. Starting from the research that APIs and Startup growth globally and locally have a correlations. We need to create APIs also outside Silicon Valley and hopefully this method helps. Checkout http://www.apiopscycles.com for more and follow the method in Twitter @apiopscycles If you like it and you are interested in talking more on learning, researching or otherwise using the method, you can contact info(at)osaango.com directly. Fix: In 2nd last slide Amanzio Bouza works at Ipt.ch not Swisscom, my bad.

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Eight major digital shifts will rock the financial services industry in 2016 and APIs will be front and center ("Predictions 2016: Financial Services Execs Wake Up to Digital Transformation," Forrester Research, Inc., Nov 2015). It’s a critical time for financial services execs to get insight into what lies ahead, in terms of their customers’ expectations and the competition. Join guest speaker, Forrester’s Peter Wannemacher, in our webcast as he analyzes these trends.

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A common mistake when discussing API business models is to think of the API first. But everyone should consider how an API will interact with a business model. We will answer to the following questions: What is an API? Which business model can you include in an API? How to use the canvas model to build a badass API? Nicolas Grenié is a Hacker in Residence at 3scale living between Barcelona and San Francisco. He built his first website in 2000 using Microsoft Word, and since them did not stop learning about programming. Nicolas likes to try new languages all the time, so he has experience in PHP, Ruby and Node. When not working you have a good chance to find him hacking on side projects or enjoying a good craft beer. And of course, as he is French, frog and snails are part of his daily diet!

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"How to create an efficient API.. with a business model?" by Nicolas Grenié

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Real World API Business Models That Worked Mark Boyd, Writer, ProgrammableWeb What business revenue models are most successful for API providers seeking to build active third-party developer communities? How much can an API act to leverage revenue growth and market share, and what timeline for success is realistic? This presentation goes beyond the theory to share some initial data on what businesses are experiencing when implementing an API strategy. This presentation summarizes the critical success factors from 15 API business case studies including: - Type of business model used and revenue-share data against cost estimations - What developer engagement strategies grew API usage the fastest - What factors reduced churn rate amongst third-party developers - Developer onboarding timeframe - What factors influenced internal support for an API strategy

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API Frenzy: API Strategy 101

Akana

Traditional retailers are under assault from the demands of the digital economy. The power is shifting from the enterprise to consumers, who are demanding interactive, personalized experiences, wherever they are, whenever they need it. For these consumers, a different retailer is just a click away. In this webcast, Norman Woodard from Accenture and Apigee’s Brian Pagano describe the latest technologies retail companies use to analyze and understand their customers: where they are, on what channels and devices, and how they interact with the retailer. We will explore how building deep insights about customers' context helps retailers provide the relevant, individualized experiences that increase customer engagement. Join to learn: - Consumer trends and the opportunities for retailers - Evolving legacy systems with adaptive apps and APIs - Achieving success as a digital retailer - Retailers that have already started their digital journey Download Podcast: http://bit.ly/1ym9mbc

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Oracle API Management in the Year 2026

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