1. API as a growth tool
API Workshop at TheFamily
Paris, April 16, 2015
Nicolas Grenié @picsoung
Hacker in Residence at 3scale.net
Out-of-the-box API Management
@3scale
2. The Family - April 2015 Nicolas Grenié - picsoung
Agenda
• 1. What is an API
• 2. Why you should use APIs
• 3. Why you should have an API
22. EXtra Revenues
✴QuickPrint API, 13x partner growth
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
23. EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
24. EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
✴Apps using SDK on top charts
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
25. EXtra Revenues
✴QuickPrint API, 13x partner growth
✴Revenue share with developers
✴Apps using SDK on top charts
✴Increase in foot traffic in stores
source: http://www.slideshare.net/apigee/the-walgreens-story-putting-an-api-around-their-stores
27. Wider Reach
✴700 partners created 50,000 third party apps/services
✴300m monthly uniques who see the brand on other sites
✴The API gave reach and brand awareness which would not have been
possible with traditional marketing.
(Dick Brouwer, TripAdvisor Director of Engineering)
32. Innovation
✴Only 1 app developed by Fitbit in-house
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
33. Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of development cost
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
34. Innovation
✴Only 1 app developed by Fitbit in-house
✴Third party apps in Fitbit’s ecosystem accumulated are
worth $1m of development cost
✴Powerful to be on many platforms easily
Source: http://www.slideshare.net/faberNovel/why-shouldicareaboutap-is4/53
37. Efficiency
✴Wrap every internal service with an API – or you are fired
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
38. Efficiency
✴Wrap every internal service with an API – or you are fired
✴Better re-usability, quicker integration, spot opportunities, get to market quicker (AWS)
Source: http://apievangelist.com/2012/01/12/the-secret-to-amazons-success-internal-apis/
57. Take-away
Exposing API is not enough. Make sure you
secure, monitor and manage APIS
Consider API-first design
Use APIs when you can
Your API needs to be aligned with
business strategy
59. Nicolas Grenié
Hacker in Residence at 3scale.net
Out-of-the-box API Management
@3scale
API as a growth tool
API Workshop at TheFamily
Paris, April 16, 2015