Overlap of emotion and usability
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Discussion on usability are centered around logic, timing and goal completion. For a subject so focused on humans there is very little focus on the most human element, emotion. In this presentation I discuss how usability and emotion are inseparable and how you can use emotion to create more enjoyable websites.
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Overlap of emotion and usability
- 1. THE OVERLAP OF EMOTION AND USABILITY by Ross Johnson of 3.7 DESIGNS @3pointRoss / @37Designs
- 3. My background is a bit diverse... DESIGNER SOCIAL SCIENTIST DEVELOPER EDUCATOR
- 4. I founded a company in 2005 3.7 DESIGNS WEB DESIGN BRANDING USER EXPERIENCE DIGITAL MARKETING WORDPRESS (YEAH BABY)
- 5. I started teaching in 2008 WASHTENAW COMMUNITY COLLEGE In 2012 I began teaching at MICHIGAN STATE UNIVERSITY
- 6. Wrote a book in 2011 the SIX LAYERS of DESIGN My research is the foundation for much of this discussion.
- 7. Whether designing commercial themes or custom ones for clients (or yourself) GREAT DESIGN LEADS TO GREAT EXPERIENCES. GREAT EXPERIENCES LEAD TO SUCCESSFUL WEBSITES.
- 8. HOW DO WE APPROACH USABILITY / UX?
- 12. Now that we know what “UX” is... WHAT ARE THE DELIVERABLES?
- 19. PROCESS MAPS
- 24. Ease of use Frequency of use Difficulty to keep track of location in website Learn ability Information facilitation Look & feel appeal Site content Site organization ✓
- 25. ALL HELPFUL & VALUABLE BUT...
- 28. SO I ASK... IS THIS YOUR USER?
- 29. WHAT’S MISSING?
- 30. LET ME INTRODUCE YOU TO HUMANS...
- 31. FOR A SUBJECT SO FOCUSED ON HUMANS, THERE IS LITTLE EMPHASIS ON THE MOST HUMAN CHARACTERISTIC
- 32. EMOTION
- 33. EMOTION DRIVES ALL OF OUR BEHAVIOR. WE JUSTIFY DECISIONS WITH LOGIC AFTER THEY ARE MADE.
- 35. BEHAVIOR IS PREDOMINANTLY DRIVEN BY THE SUBCONSCIOUS.
- 36. X 1. Weinschenk, Ph.D. Neuro Web Design
- 37. AN EMOTIONAL QUESTION? WHAT CEREAL DO YOU WANT? 2. Emotional Design, Norman
- 38. EMOTIONS MOTIVATION ACTIONS JUSTIFICATION
- 39. EMOTIONS SITE OBJECTIVES GOOD EXPERIENCES
- 40. UX != MAKE IT LOGICAL
- 41. UX == MANAGING EMOTIONS
- 42. PRIME EXAMPLE: AESTHETIC USABILITY EFFECT. 3. Norman, Emotional Design
- 43. MANAGING EMOTIONS FOR UX... HOW?
- 44. Three Types of Emotional Responses: VISCERAL BEHAVIORAL REFLECTIVE
- 45. SUBCONSCIOUS VISCERAL BEHAVIORAL REFLECTIVE CONSCIOUS
- 49. VILAYANUR RAMACHANDRAN BRAIN IS MADE UP OF 100 BILLION NEURONS. MOTOR NEURONS FIRE WHEN PERFORMING ACTIONS.
- 50. VILAYANUR RAMACHANDRAN THOSE SAME NEURONS FIRE WHEN YOU WATCH SOMEONE PERFORM THE SAME ACTION.
- 51. VILAYANUR RAMACHANDRAN THE LIMBIC SYSTEM AND THE AMYGDALGA
- 52. VILAYANUR RAMACHANDRAN SEEING IMAGERY OF IMPORTANCE CAUSES PHYSICAL REACTIONS.
- 53. “FEELS” SAFE
- 54. “FEELS” UNSAFE
- 55. VISUALS EMOTIONAL REACTIONS MOOD & MINDSET
- 56. What does it “feel” like to use? BEHAVIORAL
- 58. Learn and Love COST BENEFIT PRINCIPLE
- 59. Why we hate LONG WEB FORMS...
- 60. Why we DON’T READ INSTRUCTIONS UNLESS WE HAVE TO.
- 62. EFFORT BENEFIT TO OBTAIN OF OBTAINING
- 63. Hick’s Law in Action EXAMPLE 4. Weinschenk, Ph.D. Neuro Web Design
- 68. MINIMIZE ALL OPTIONS
- 69. ULTIMATELY MINIMIZE EFFORT REQUIRED.
- 70. Influencing Ones Conscious Thought REFLECTIVE
- 75. Basic influence: HOW DO I REMEMBER EXPERIENCING THIS WEBSITE?
- 76. Mid Level Influence: DOES THIS REMIND ME OF A GOOD OR BAD EXPERIENCE?
- 78. Mid Level Influence: DOES THIS SEEM LOOK LIKE IT SHOULD BE USABLE? 5. Blink, Gladwell
- 79. Mid Level Influence: IS THIS A PRESTIGIOUS WEBSITE?
- 80. Mid Level Influence: IS THIS A PRESTIGIOUS WEBSITE?
- 81. Mid Level Influence: IS THIS A PRESTIGIOUS WEBSITE?
- 83. THANK YOU Ross Johnson of 3.7 DESIGNS @3pointRoss / @37Designs Recommended Reading Neuro Web Design by Weinschenk, Ph.D. 100 Things Every Designer Needs to Know About People by Weinschenk, Ph.D. The Design of Everyday Things by Don Norman Emotional by Don Norman Designing with the Mind in Mind by Jeff Johnson Blink by Malcolm Gladwell Designing for Emotion by Aarron Walter