1. es a girl want?
what do
modern girls are the most complex market the design industry has ever faced.
a few years ago 3iying set forth to advance the calibre of design for this market.
we soon learned that the current design methodologies were not capable of the
sophistication that modern girls demand.
to help girls, 3iying first needed to advance the design industry itself

2. welcome to the exciting adventures of a business called 3iying

3. what is 3 ying?

4. ick?
gimm
ting
arke
er m
a clev an advocacy group for design equality?
what is 3 ying?
another word for a focus group?
girls?
ed with
y staff
agenc
itional
a trad

5. dog?
atch
!
w
sing
o
verti
n
rl ad
a gi an advocacy group for design equality?
what is 3 ying?
another word for a focus group?
girls?
ed with
y staff
agenc
itional
a trad

6. dog?
atch
w
sing
verti
rl ad
a gi
3iying missio n
an advocacy group for design equality?
to make stuff that girls love
what ryo ne win s
eve is 3 ying?
girls get what they want &
no!
brands for a focus group?
grow profitable
another word
girls?
ed with
f
y staf
agenc
itional
a trad

7. dog?
atch
w
sing
verti
rl ad
a gi an advocacy group for design equality?
!
oopsying?
what is 3
our simple girl mission ended up
o!
nlanding us in a bit of controversy
another word for a focus group?
girls?
ed with
y staff
agenc
itional
a trad

8. dog?
atch
w
sing
verti
rl ad
a gi
the way an advocacy group for design equality?
!
the industry did things didn’t make
oopsying?
sense to us - their way wasn’t going to get
so...
the girl
what is 3
our simple girl mission ended up
o!
nlanding us in a bit of controversy
another word for a focus group?
girls?
ed with
y staff
agenc
itional
a trad

9. dog?
atch
w
sigg
rcin n
ove ti
inltr ddu
ir a
ag an advocacy group for design equality?
design ps!
oo
the way you did things didn’t work for us,
a new going to get the results we needed
they weren’t
so...
what is 3 ying?
methodology
our simple girl mission ended up
o!
the girlnlanding us inya bit of controversy
approved wa
another word for a focus group?
girls?
ed with
y staff
agenc
itional
a trad

10. today we will share our thinking and show you why it caused
a little bit of an industry shake-up.

11. eal:
ve i d
upti
disr
love
y you
N bu
ey CA
mon

12. not ok
ney is
ing mo
wast
(call us silly but...)
in this economy it is not ok to waste money

13. not ok
ney is
ing mo
wast
e n d a lo t o f m o n e y to tu r n u s o n
brands sp
com me rcia ls
web site s

14. not ok
ney is
ing mo
wast
milli ons are spen t on creat ive alone
print ads
branding
displays

15. not ok
ney is
ing mo
wast
e n d in g n e v e r s e e m s to s to p
th e s p
social apps
mobile
guerilla

16. not ok
ney is
ing mo
wast
ti n g m o r e w a y s to s p e n d
w e k e e p in v e n
social apps
r e abtl ei v e
is all this c mo i
money?
o r t h t gheei l l a
w ur

17. not ok
ney is
ing mo
wast
is this rebranding worth its millions?
?
branding

18. not ok
ney is
ing mo
wast
is th is ne w w eb si te w or th it s m il li on s?
? website
commercia
l

19. not ok
ney is
ing mo
wast
is this commercial worth its millions?
?
V
T rcial
me
com

20. not ok
ney is
ing mo
wast
is this commercial worth its millions?
?
from
swer
e an
at th
look
let’s ctive
rspe
’s pe
irl
gV
dernT
a mo rcial
me
com

21. not ok
ney is
ing mo
wast
so sorr y to have to tell you,
but your creative doesn’t do
shit for a brand if we don’t
love it.

22. not ok
ney is
ing mo
wast
your type can be divine,
the copy genuinely clever,
you can use cool technology,
or employ an award winning
designer....

23. not ok
ney is
ing mo
wast
but none of that matters if
you can’t make something
that girls love

24. not ok
ney is
ing mo
wast
this may sound too extreme,
but it’s not. millennial girls
get to be really really picky

25. not ok
ney is
ing mo
wast
we are in an era where girls have
endless choices at their f inger tips
this means never having to settle

26. not ok
ney is
ing mo
wast
and when you have it all,
descisions come down to
love hate
or

27. not ok
ney is
ing mo
wast
is this rebranding worth its millions?
if we hat e the reb ran din g
you hav e wa ste d mil lion s
branding

28. not ok
ney is
ing mo
wast
is this commercial worth its millions?
if we hat e the com me rci al
you hav e wa ste d mil lion s
V
T rcial
me
com

29. not ok
ney is
ing mo
wast
is th is ne w w eb si te w or th it s m il li on s?
if we hat e the we bsi te
website
you hav e wa ste d mil lion s
commercia
l

30. not ok
ney is
ing mo
wast
(call us silly but...)
in this economy it is not ok to waste money

31. A N b u y y o u lo v e
money C
this belief isn’t disruptive but necessary.
if you want your creative to be a
massive market hit
forget traditional methods of evaluation
because the future is all about love.
how easy is love? find out next!

32. eal:
ve i d
upti
disr
there are some things
j u s t c a n ’t f a k e
you

33. i
w h o a mam i god?
as designers whenever we create something
we bring to the process two crucial talents
our craft excellence and ourselves

34. i
w h o a mam i god?
+= TV
craft (TV) commercia
l

35. i
w h o a mam i god?
+=
craft (web) wrcial
commeebsite
commercia
l

36. i
w h o a mam i god?
we all get the value of great
craft, but what is i?

37. i
w h o a mam i god?
i is your individual ability to
understand and create for a
target consumer

38. i
w h o a mam i god?
our industry assumes that if
we’re talented in our craft, we
can profoundly understand &
create for any consumer

39. i
w h o a mam i god?
i can understand anyone
soccer moms, teen girls,
seniors, wrestling fans,
mormons, republicans,
democrats .....

40. i
w h o a mam i god?
honestly, how realistic is this?

41. i
w h o a mam i god?
can i get over myself to
feel, laugh, fear as someone
else does ?

42. i
w h o a mam i god?
when it comes to our talents
with humanity we give our-
selves an ‘i am god’ status

43. i
w h o a mam i god?
i can completely
connect with you
total acceptance
complete compassion
mental
n-judge
no
empathy personified
ent vision
omnipot
absolute truth

44. i
w h o a mam i god?
but playing god is hard for
even the most gifted i’s

45. i
w h o a mam i god?
a lot of personal junk gets in the
way of two i’s understanding
each other

46. i
w h o a mam i god?
and our junk cripples our
ability to create particularly
when two i’s are nothing alike
judgement
life experience
habits
bad
drives and desires
p e c t i ve s
pers
pr ej ud ic es

47. i
w h o a mam i god?
believe us - modern girls are
very different than other i’s
records private life on blog
watches youtube, not tv
friends live all over the world
does her homework with google
girl surfs for cute clothes
etc...

48. i
w h o a mam i god?
with a growing gap between
i designer and i girl, your
ability to understand me is
getting worse

49. i
w h o a mam i god?
that’s why the commercial
world is filled with designs
girls don’t love - products
packaging, commercials,
web applications...

50. i
h o a mam i god?
w
everywhere we look
prin
t
we see design girls
don’t love products,
packaging, print ads,
web applications &
commercials

51. i
h o a mam i god?
w
everywhere we look
prin
t
we see design girls
s stuff?
ove thi
don’t love products,
girls l
y don’t
wh packaging, print ads,
web applications &
commercials

52. i
h o a mam i god?
w
everywhere we look
prin
b e c a u s e .. .
t
we see design girls
s stuff?
ove thi
they’re based on insights about girlsdon’t aren products,
love
girls l
y don’t
that ’t relevant
wh packaging, print ads,
they’re full of ideas that aren’t mean
ingful to us
web applications &
they’re filled with art and copy that
doesn’t excite us
commercials
your i didn’t get my i

53. there are some things
u ju s t c a n ’t f a k e
yo
understanding another person is an
impossible thing to fake - the future
success of design demands not only
craft talent - but also the ability to
deeply understand a target market
that is why we need a new design methodology

54. eal:
ve i d
upti
disr
yo u n g g ir ls d o it b e tt e r

55. i girl
what does the design world need?
it needs experts who know how to deeply connect to the target markets
and also know how to apply their intelligence to the design process

56. i girl
these experts would be brought in to deliver the most relevant
insights & ideas - the ones that will guarantee consumer love

57. i girl
girlapproved
3iying’s
methodology
design
he need for consumer
t
ertise is why 3iying
exp
ted a new model
inven
for design

58. i girl
here is how 3iying amended traditional design

59. i girl
don’t specialize in craft, specialize in
(girl approved amendment)

60. i girl
3iying is in the business of knowing the consumer

61. i girl
do not try and be god’s
(girl approved amendment)

62. i girl
vegans
redneck old farts
yuppies modern
girl
single
dads

63. i girl
vegans
redneck old farts
yuppies modern
girl
single
dads

64. i girl
vegans
redneck old farts
ying
yuppies
single
dads

65. i girl
ying
3iying specializes in one market - the modern girl

66. i girl
master every dimension of your target
(girl approved amendment)

67. i girl
ying
the only thing 3iying sells is girl

68. i girl
choose the most qualified ‘s for the job
(girl approved amendment)

69. i girl
ying
ying
ying
ying
3iying’s crew is made up exclusively of girls

70. i girl
never let your designer ego corrupt your
(girl approved amendment)

71. i girl
3 + + +
= ying ying ying ying
mass appeal requires complete collaboration - make no exceptions

72. i girl
3 + ying
about modern girls
profoundly deep vision

73. yo un g gi rls do it be tt er
ok fine, we just do girls better

74. eal:
ve i d
upti
disr
threesomes make for
re l a t i o n s h i p s
healthy

75. somes
three
i
don’t worry - we did not start 3iying to put agencies out of business

76. somes
three
i
after all, we are young girls - how could we ever compete with craft experts

77. somes GO
three
i
GIR AW
AY
LS
A
but that hasn’t stopped agencies from picking on us

78. somes
three
i
what they don’t realize is we play well with others and we’re here to help

79. somes
three
i
there are many ways 3iying has helped - we work directly with brands

80. somes
three
i
A
GIRLAPPROVED
I N N O V AT I O N
+
B 3 A
A
we help them arm their agencies to the right insights and ideas

81. somes
three
i
we can work with any creative, strategic, or design agency

82. somes
three
i
GIRLAPPROVED
I N N O V AT I O N
+
A B
3
we help agencies arm their brands to the right insights and ideas

83. somes
three
i
but we believe the healthiest relationship of all is a threesome

84. somes
three
i
+ +
A B
3
when agencies, brands and 3iying play together, market penetration is guaranteed

85. threesomes make for
re l a t i o n s h i p s
healthy
to conclude, we just want to say if you are
into threesomes, call the girls of 3iying