Data Marketing Fmcg 26 Oct 09

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],contents

about 3di ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],showcase database: The Great Australian Survey

any question of the GAS lifestyle survey is available to target specific consumers email – highly targeted media = 30,000 members = 229,000 members = 28,000 members = 137,000 members = 256,000 members average email campaign is 20,000 members @ $0.28 = $5,600 + set up

[object Object],[object Object],[object Object],[object Object],[object Object],lead generation

lead generation via CPA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CPA case study – Club Nutricia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

sampling via email or website ,[object Object],[object Object],Mail sample ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],sampling case study - Lipton Medium Selected Open Rate Click Through Rate email 34.9% 17.8%

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],lead generation via co-registration Would you like to join the HotelClub membership program which offers up to 60% off hotel rates worldwide? You will automatically go into the draw to win a ski trip to Japan. Yes No

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],co-registration case study - Expedia Medium Selected Impressions/month Leads/month co-registration 15,000 to 24,000 4,500 (average) Want to be the first to hear about great deals on hotels, flights and more? Tick here to join the Expedia.com.au e-newsletter. Yes No

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],sponsorship of a question

sponsorship of a question case study – Sanitarium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Medium Selected Open Rate Click Through Rate email 29.4% 56.8%

Proposal for a 10K budget 1 – Sampling question 1,800 postal leads @ $3 = $5,400 2 - Sponsored question 12,000 emails @ 31c = $3,720 + setup = $880 TOTAL = $10,000 summary Proposal for a 20K budget 1– Co-registration question 4,500 email leads @ $1.50 = $6,750 2 – Sponsored question 10,000 postal records @ 31c = $3,100 3 – CPA online exposure and emails 4,635 leads @ $ 2 = $9,270 + setup = $880 TOTAL = $20,000

sms “info” to: 0413 154 784 [email_address]

Data Marketing Fmcg 26 Oct 09

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