A presentation from 3Sixty Interactive on SEO for your business.

1. VISIBILITY
360
A Search Success Program
Thursday, January 27, 2011

2. 15.93 BILLION
SEARCHES IN
1 MONTH
15000000000
11250000000
7500000000
Google
Yahoo
Microsoft Sites
3750000000
Facebook
0
Thursday, January 27, 2011

3. TOP 5
SEARCH
PROVIDERS
Google Search 66.30%
Yahoo Search 14.50%
MSN/Bing/Windows Live 10.90%
AOL Search 2.50%
Ask.com 1.90%
Thursday, January 27, 2011

4. Thursday, January 27, 2011
Se
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en
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er
at
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Le
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17%
Tr
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c
To
39%
Si
te
In
Aw c re
5%
ar ase
en B
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s n d
25%
FOR PPC
Im
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ic
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OBJECTIVES
n

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Thursday, January 27, 2011
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6. #1 ON
GOOGLE
• Key-Phrase Analysis
• Key-Phrase Mapping
• User Scenarios
Thursday, January 27, 2011

7. STRATEGIC
INTEGRATION
• SEO to target the head
• PPC to target the tail
Thursday, January 27, 2011

8. GOOGLE
SITEMAP
• Google Compliance
• Increase Spyder Frequency
Thursday, January 27, 2011

9. LANDING
PAGE
OPTIMIZATION
• Increase Visibility
• Increase Conversions
Thursday, January 27, 2011

10. COPYWRITING
FOR SEO
• Key-Phrase Frequency
• Key-Phrase Density
• Key-Phrase Positioning
Thursday, January 27, 2011

11. PLAN /
MEASURE /
IMPROVE
Plan
Improve Measure
Thursday, January 27, 2011

12. REPORTING
Summary Visibility Engine Keyword Listings Detail Alert Trend Competitive URL/Keyword Log URL
Friday,
August
Engine Report for: www.buildmeadeck.com, www.deckbuy.com, www.deckgold.com
13,
2010
This report shows the current rank, previous rank and change in a keyword’s position categorized by search engine.
Engine: Google Go
Google
Keyword / URL Current Previous Change
Position Position
deck builder (1 item, Best Position: 9)
http://www.buildmeadeck.com/ 9 13 4
deck builders (1 item, Best Position: 17)
http://www.buildmeadeck.com/ 17 40 23
Patio deck builders (1 item, Best Position: 3)
http://www.buildmeadeck.com/ 3 9 6
patio builder (1 item, Best Position: 2)
http://www.buildmeadeck.com/ 2 4 2
patio deck builder (1 item, Best Position: 5)
http://www.buildmeadeck.com/ 5 8 3
Patio builders (1 item, Best Position: 1)
http://www.buildmeadeck.com/ 1 7 6
Deck contractors (1 item, Best Position: 13)
http://www.buildmeadeck.com/ 13 NA NA
deck contractor (1 item, Best Position: 12)
http://www.buildmeadeck.com/ 12 20 8
Deck construction (1 item, Best Position: 14)
http://www.buildmeadeck.com/ 14 NA NA
MSN
Keyword / URL Current Previous Change
Position Position
deck builder (1 item, Best Position: 21)
http://www.buildmeadeck.com/ 21 49 28
deck builders (0 item, Best Position: Not in first 30)
No page found. Not in first 50. NA NA
Thursday, January 27, 2011 Patio deck builders (1 item, Best Position: 1)
http://www.buildmeadeck.com/ 1 1 0
patio builder (1 item, Best Position: 2)
http://www.buildmeadeck.com/ 2 2 0
patio deck builder (1 item, Best Position: 2)