In this session, we will explore what it means to operate as a media company by owning your own channels and ensuring your content is accessible to a diverse audience.

1. ©2023 Brightcove Inc. All Rights Reserved.
Why Every Company
Needs To Think And Act
LIKE A MEDIA
COMPANY
THEO HILDYARD
VP Demand Generation, Brightcove

2. ©2023 Brightcove Inc. All Rights Reserved.
B2B
more receptive to
sales communication
from a business after
consuming their video
content.
97%
prefer video over
written content
when learning
how to use a
product or
service.
81%
Source: “The Power of Video in the B2B Buyer’s Journey” by Brightcove

3. ©2023 Brightcove Inc. All Rights Reserved.
THINK AND
ACT LIKE A
MEDIA
COMPANY

4. ©2023 Brightcove Inc. All Rights Reserved.
OWN YOUR CHANNEL
(AND AUDIENCE
DATA)
THINK AND ACT LIKE A
MEDIA COMPANY
USE ANALYTICS
TO DRIVE
IMPROVED RESULTS
IMPROVE REACH
WITH ACCESSIBILITY

5. ©2023 Brightcove Inc. All Rights Reserved.
finastra.com/universetv
AWARD WINNING

6. ©2023 Brightcove Inc. All Rights Reserved.
▶ Events
▶ Interviews
▶ News & Trends
▶ Documentaries
▶ Short Films
▶ Inspiring Stories
▶ Thought Leadership
OUR VERY OWN ALWAYS-ON CHANNEL
Webby Honoree 2 years in a row
in Apps and Software
BEST OTT
SERVICE

7. ©2023 Brightcove Inc. All Rights Reserved.
OWN YOUR CHANNEL
(AND AUDIENCE
DATA)
THINK AND ACT LIKE A
MEDIA COMPANY
USE ANALYTICS
TO DRIVE
IMPROVED RESULTS
IMPROVE REACH
WITH ACCESSIBILITY

8. ©2023 Brightcove Inc. All Rights Reserved.
Measures % of Viewers
Watching >75%
Minus Those
Watching <10%
ATTENTION INDEX
# of Viewers per Video
Average Duration
Watched
# of Views Yesterday
TODAYS DEFAULTS
THE ATTENTION INDEX

9. ©2023 Brightcove Inc. All Rights Reserved.
OWN YOUR CHANNEL
(AND AUDIENCE
DATA)
THINK AND ACT LIKE A
MEDIA COMPANY
USE ANALYTICS
TO DRIVE
IMPROVED RESULTS
IMPROVE REACH
WITH ACCESSIBILITY

10. ©2023 Brightcove Inc. All Rights Reserved.

11. ©2023 Brightcove Inc. All Rights Reserved.
BENEFITS ALL
AUDIENCES
of Netflix users use
subtitles or captions
regularly1
80%
Of students at
USFSP report
finding closed
captions helpful²
85%
Source: 3Play
LIVE

12. ©2023 Brightcove Inc. All Rights Reserved.
BENEFITS YOUR
BUSINESS
IMPROVED UX
Transcripts make content
more interactive and
searchable, leading to
for end users + search
engines alike.

13. ©2023 Brightcove Inc. All Rights Reserved.
WHY BUILD YOUR OWN CHANNEL
Own
your own
audience
1st party
data
management
Better
insight and
analytics
Improved
Results
1. 2. 3. 4.

14. ©2023 Brightcove Inc. All Rights Reserved.
OWN YOUR CHANNEL
(AND AUDIENCE
DATA)
THINK AND ACT LIKE A
MEDIA COMPANY
USE ANALYTICS
TO DRIVE
IMPROVED RESULTS
IMPROVE REACH
WITH ACCESSIBILITY

15. ©2023 Brightcove Inc. All Rights Reserved.
Are You Ready to
Think And Act Like a
MEDIA
COMPANY?

16. ACCESS IS.
CRITICAL TO YOUR.
MEDIA STRATEGY..

17. ACCESSIBILITY.
IN 2023..
71%
Of people with disabilities leave a website
immediately if it is not accessible.
1.3 BILLION
People globally experience significant
disability. That’s 1 in 6 of us.
$1,000,000,000,000
In annual disposable income from people
with disabilities is missed when we don’t
make content accessible.

18. The
Accessibility
Picture
80%
Of people who use captions are not d/Deaf
or hard of hearing.
50%
Of viewers *expect* to have captions
available on video.
8.25 Seconds
Is the average human attention span. This is
~31% decrease from 2000.
AUDIENCES.
EXPECT.
CAPTIONS..

19. MOST MEDIA.
BY ITSELF.
ISN’T ACCESSIBLE….
SO WHY DO IT?.

20. The
Accessibility
Picture
13%
Increase in brand linkage from media with
captions (Verizon/Publicis).
10%
Increase in memory quality from media with
captions (Verizon/Publicis).
42%
Increase in emotional response from media
with captions (Verizon/Publicis).
IMPROVE.
BRAND.
ENGAGEMENT..

21. QUALITY MATTERS..

22. IMPROVE.
MEDIA.
ENGAGEMENT..
92%
Of mobile viewers & 83% of desktop viewers
watch video with the sound off. 41% of
videos are incomprehensible without
captions or sound (Facebook).
FOCUS
Is the #1 reason students use captions. Gen
Z uses up to 5 devices at a time and has an
average attention span of 8 seconds.
Captions help them hone in on your videos
(OSU Research Unit).
12%
Increase in view time on videos with
captions (Facebook).

23. The
Accessibility
Picture
SEO
Google can’t watch media - but it can read
a transcript. Adding captions increases
media discoverability for more diverse and
relevant keywords.
NEW AUDIENCES
Accessibility features help you reach
audiences with disabilities, older and
younger audiences, ESL audiences, and
neurodiverse audiences.
GO GLOBAL
Once you have source-language captions
and description, you can translate those into
dozens of languages to localize your content
and grow in new global markets.
IMPROVE.
MEDIA.
REACH..

24. IN THE END, ACCESS.
SHOULDN’T BE AN “I HAVE TO.”.
IT SHOULD BE AN.
“I WANT TO.”.

25. ©2023 Brightcove Inc. All Rights Reserved.
THANK
YOU

26. ©2023 Brightcove Inc. All Rights Reserved.
Q&A