Improve the accessibility and user experience of your website. </strong>In this session, you will gain a deeper understanding of how to plan, execute and maintain a successful accessibility strategy for your digital channels.

1. ✋ Type questions in the Q&A window during the presentation
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2. Presented May 28, 2020
Jason Taylor | jason@usablenet.com
ADA WEBSITE COMPLIANCE:
WHY IT MATTERS NOW AND HOW TO GET STARTED

3. Presenter
JASON TAYLOR
Chief Innovation Strategist, UsableNet
Jason C. Taylor is the Chief Innovation Strategist and
Advisor to the UsableNet CEO with nearly 20 years of
experience in usability and accessibility. He is a global
technology thought leader for multichannel customer
engagement, actively advising leading companies on how to
extend their brands across multiple channels for all users.
He has been an active member of the accessibility and
usability communities since 2001, which started with leading
partnerships between UsableNet, Macromedia (now Adobe),
and The Nielsen Norman Group.
3

4. Agenda
ADA Website Compliance – Why It Matters Now
How to Get Started – Digital Accessibility in 4 Phases
Conclusion
Q & A
4

5. ADA Website Compliance
Lockdown has created more empathy and urgency to act
Everyone has been placed in a position that many people from the disabilities
community may face- they can not easily go out of the house and are relying more
on Websites and Apps.
Many everyday tasks like managing your work, education, wellness, wealth are
being completed online.
Now imagine you can not complete a task on the website or app you need.
This is the importance of digital accessibility and inclusion for all.

6. DOJ joined many private cases in 2000-2015 on the side of Plaintiffs to establish that
Websites and Apps were subject to the ADA. Settlements agreed to included
damages and remedying Websites to conform to WCAG. At the end of 2017, the
DOJ suspended moving forward with ADA specifications, leaving a void now filled by
private lawsuits.
2000 –
2015
2015 2016 2017 2018 2019
DOJ ADA Web
Settlements
222 46 4 2 0 0
Other ADA Web
Accessibility
Related Law Suits
0 57 262 814 2282 2000+
ADA and the DOJ

7. ADA Compliance- How to
4 Phases
Plan and Communicate
Test and Audit
Fix and Verify
Maintain, Train and Document

8. Plan and Communicate
Set the Foundation
Get As Many People Involved in The Discussion
Take Stock of your Digital Experiences
Write out your Accessibility Policy
Start to engage the Disability Community

9. Test and Audit
Establish a Starting Point
Scope out representative sample (top user tasks)
Deploy early user testing to get real world feedback
Automate testing where possible
Train or hire an accessibility expert to manual review

10. Fix and Verify
Time for Action
Prioritize Remediation based on legal exposure and user need
Compare cost of remediation in house or external solution
Consider on-going changes and how to integrate into change
management
Outline the workflow and responsibilities across groups
Verify fixes with User testers

11. Maintain, Train and Document
Maintain the Momentum
Engage and training UX, Design to “bake in” accessibility
Add Users of Assistive Technology to UX and testing personas
Establish release management protocol to including accessibility
Integrate accessibility testing
Document your efforts

12. Conclusion
Despite the 4-phase approach, digital accessibility is an ongoing
journey.
It cannot be achieved by you or any one team alone; it requires awareness
and ongoing involvement by all people that contribute to your digital
experience.
As you map out your digital inclusion roadmap, continue to reference the steps
and checklists in my free e-book to help your teams seamlessly integrate
accessibility into your overall digital roadmap.
Download at: https://info.usablenet.com/web-and-app-accessibility

13. For a free, 30 minute Website consultation, email contact@usablenet.com
Contact UsableNet for a Free Accessibility Consultation

14. About this Presentation
The information contained in the webinar is intended to supply general information to
the public. It is not intended to constitute legal advice on any subject matter.
The information compiled here can be used to help grow awareness. Sharing is
encouraged. When sharing Webinar materials, please credit UsableNet and AFB.