3M Visual Attention Service is a radically new software service from 3M that enables you to predict where a viewer’s attention will go in a scene. By understanding how the human visual system works, the software quickly and accurately measures how effective images are at achieving your visual goals.

1. What Gets Attention?
3M Visual Attention Service
3m.com/vas

2. What Gets Attention?

3. What Gets Attention?
FACES

4. What Gets Attention?

5. What Gets Attention?
LARGE
TEXT
HIGH
CONTRAST
IMAGES

6. What Gets Attention?
What if you could take
advantage of how your
brain works to predict
what got attention?

7. What we think we see

8. This is what we really see at any given time

9. What Gets Attention?
In the first 3-5
seconds can be
very different than
what we think!

10. TESTwhat Gets Attention.
www.3m.com/vas

11. from this to this
Get attention to the headline text “THE WORLD. IN YOUR POCKET”

12. from this to this
Get attention from belt to logo and headline text

13. from this to this
Get attention from belt to logo and headline text

14. Test Visual Effectiveness
•Web sites
•Signage
•Retail Environments
•Ads & Packages

16. Take pictures and
process them directly on
your mobile device

17. Test designs while designing and
analyze them in the environment

18. Build 3M VAS into your
application with the 3M VAS
software developer kit

19. 3M Visual Attention Service
• Scientific feedback based on over 30 years
of Vision Science research
• Rapid design feedback in seconds
• Flexible Access through web or free
Photoshop plug-in
• Validated (see case study on web page)

20. Connect with 3M VAS
Learn more and sign up at
www.3m.com/vas
Try it for free !