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Making Permanent mHealth
            Ecosystems Work
 Bleddyn Rees

• Non Executive Director – European Connected Health Alliance
• Partner, Head of Healthcare – Wragge & Co LLP




 Mobile Healthcare Industry Summit September 2012
1. What is the European Connected Health Alliance?


                                   Europe’s largest Connected
          Not for Profit
                                       Health Membership
           Company
                                          Organisation
                             1    2


      Membership includes
                                  Promotes the deployment of
     Departments of Health,
                                  Connected Health (devices &
   Hospitals, Care Homes, GP’s,
                                      services) at scale
         Commissioners,
                                     on commercial terms.
      Universities & Industry 3
                                  4


                                         Provides International
  Sets up Ecosystems to deploy
                                                leadership
   Connected Health & transfer
                                         for the development of
    best practice & solutions
                                         Connected Health – has
      from region to region.           5
                                      international Advisory panel
                              5   6
2. What is Healthcare?

                               WHO defines health
The Northern Ireland           as “a state of complete
System & Model                 physical, mental and
Integrated Health &            social wellbeing and not
Social Care                    merely the absence of
                               disease or infirmity.




 The Compton
 ‘Circle of Care’
2. Scene Setting: Barriers to deployment

 Paradox
 • We know we have the tools to address a
   massive societal and healthcare challenge

 • But - Limited uptake, limited engagement.
   Why?
2. Scene Setting: Barriers to deployment
Challenges to eHealth Implementations



                                                               Requirement to
                                            Complexity of                            Restrictions
                                                              change working
                                            Health related                       on data Processing
                                                                practices &
                                            information &                         (free movement
                                                               organisational
                                               services                           of data v Privacy)
                                                                  change

                                        1                     2                  3



                                        4                     5                  6

                                                              Requirements for    Legal uncertainty
                                        Interoperability of
                                                                  evidence           & no clear
                                        Health Information
                                                               based medicine     legal framework
                                             Systems
                                                                                     for eHealth
2. Scene Setting: Barriers to deployment
Challenges to eHealth Implementations




                                                                                            No pilot-to-
                                            Poor User              Point not whole
                                                                                            deployment
                                            Acceptance            System solutions
                                                                                                plan


                                        7                        8                      9



                                                     10                      11
                                                     Poor understanding
                                                                              Failure to build
                                                      of public / private
                                                                               partnerships
                                                         PPP business
                                                            models
2. Scene Setting: Barriers to deployment
Limiting Factors
• Doubts about evidence – or limited authoritative
  evaluation?
• Limited political advocacy
• Silos – connections missed and opportunities
  lost
• Regulatory concerns
• Limits of conventional procurement
• Ineffective payment mechanisms
3. ECHAlliance Ecosystems – What are they all about?



 ECHAlliance Partners – working together focused on.....



…....“Delivering leadership for the development
       of Connected & mHealth markets
   and practice across Europe and beyond”
3. ECHAlliance Ecosystems – What are they all about?



 Introducing ECHAlliance Ecosystems


…an answer and solution to these
 barriers
3.            What is a Connected Health Ecosystem?
         Dictionary – “a system involving the interactions between a community and its non-living
                                               environment.”

                                  Commissioners of Healthcare
                                  Commissioners of Social Care


                                            CONSUMERS
                                             PATIENTS
                                               PEOPLE
 Secondary      Community        Primary                      Domiciliary      Assisted    Care Homes
                                                  US
    care           care            care                        services         Living       services
                                                                               services

         Public Providers                      Industry             University & Research Organisations

     •    Health and social care providers                     •   Pharmaceutical
     •    Technology devices, equipment and                    •   ICT software (telecoms)
          services                                                 equipment and services
     •    Consumer healthcare products and                     •   Research
          services
3. ECH Alliance Ecosystems – What are they all about?
PERMANENT ECOSYSTEMS
3. ECHAlliance Ecosystems – What are they all about?
Operational Leadership
3. ECH Alliance Ecosystems – What are they all about?
Developing existing networks
Focusing on doing rather than just talking
Connect to the ECHAlliance international network
3. ECH Alliance Ecosystems – What are they all about?
Ecosystems: a driver for integration & economic development with
HEALTHCARE AS AN INVESTMENT NOT COST.




       Engine for investment growth and economic development
4. Business Models for Connected Health
• Telecommunications or healthcare regulation
  products/services or a combination?
• Sale of equipment (devices) v supply of services
• Need for Health Commissioners to find savings to
  avoid denial of services
• Revenue (services) v Capital (IT) budgets
• “Disruptive” Business Models (Clayton
  Christensen)
• Consortiums? Collaborations and Partnerships?
4. Business Models for Connected Health

  Managed Service – A Shift in Concept and Language
   Buying                          Buying a service
 Technology         Becomes



  Selecting                         Defining your
 Technology         Becomes
                                       service
                                    requirements


   Buying                         Buying Monitoring
                    Becomes             days
  Equipment


Building service                  Building capability
    delivery        Becomes
                                  to use the service
   capability
4. Business Models for Connected Health
     The Managed Service Model
4. Business Models for Connected Health
Managed Services Model –
Conclusions and Lessons from the Northern Ireland Ecosystem
• Provides clear basis to incentivise the provider to deliver
  services that the commissioner wants
• Significant up-front investment on both sides to define
  service requirements and design how the service will
  integrate with other services
• Focus on defining what service is required and not how
  to arrange people, process and technology to deliver the
  service
• Demands a high level of working in partnership through
  service definition and design
• Shares the risk of delivery between the commissioner and
  provider
5. Conclusions
• Need for a European Legal Connected Health
  framework but should be permissive not prescriptive
• In the meantime risks from variations in National Laws
  in EU and Telecommunications v Health
• Jurisdiction “shopping” so pan European businesses
  need to be careful!
• Major information/communication exercise with
  citizens (patients) to explain the benefits of Connected
  Health and information sharing in health systems.
• Technology must be an enabler of “Patient centric”
  services/treating patients as consumers and involving
  them in the design of devices and/or services.
6. ECH Alliance: How can you help us?

• Become members! (www.echalliance.com
  )
• Tell us about any ideas you have to
  improve patient services
• Tell us about any solutions (devices or
  services) you would like to deploy in our
  Ecosystems
• Help us make our Ecosystems a success
Thank You




www.echalliance .com

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Wragge & Co Mobile Healthcare Industry Summit 2012 Bleddyn Rees

  • 1. Making Permanent mHealth Ecosystems Work Bleddyn Rees • Non Executive Director – European Connected Health Alliance • Partner, Head of Healthcare – Wragge & Co LLP Mobile Healthcare Industry Summit September 2012
  • 2. 1. What is the European Connected Health Alliance? Europe’s largest Connected Not for Profit Health Membership Company Organisation 1 2 Membership includes Promotes the deployment of Departments of Health, Connected Health (devices & Hospitals, Care Homes, GP’s, services) at scale Commissioners, on commercial terms. Universities & Industry 3 4 Provides International Sets up Ecosystems to deploy leadership Connected Health & transfer for the development of best practice & solutions Connected Health – has from region to region. 5 international Advisory panel 5 6
  • 3.
  • 4.
  • 5. 2. What is Healthcare? WHO defines health The Northern Ireland as “a state of complete System & Model physical, mental and Integrated Health & social wellbeing and not Social Care merely the absence of disease or infirmity. The Compton ‘Circle of Care’
  • 6. 2. Scene Setting: Barriers to deployment Paradox • We know we have the tools to address a massive societal and healthcare challenge • But - Limited uptake, limited engagement. Why?
  • 7. 2. Scene Setting: Barriers to deployment Challenges to eHealth Implementations Requirement to Complexity of Restrictions change working Health related on data Processing practices & information & (free movement organisational services of data v Privacy) change 1 2 3 4 5 6 Requirements for Legal uncertainty Interoperability of evidence & no clear Health Information based medicine legal framework Systems for eHealth
  • 8. 2. Scene Setting: Barriers to deployment Challenges to eHealth Implementations No pilot-to- Poor User Point not whole deployment Acceptance System solutions plan 7 8 9 10 11 Poor understanding Failure to build of public / private partnerships PPP business models
  • 9. 2. Scene Setting: Barriers to deployment Limiting Factors • Doubts about evidence – or limited authoritative evaluation? • Limited political advocacy • Silos – connections missed and opportunities lost • Regulatory concerns • Limits of conventional procurement • Ineffective payment mechanisms
  • 10. 3. ECHAlliance Ecosystems – What are they all about? ECHAlliance Partners – working together focused on..... …....“Delivering leadership for the development of Connected & mHealth markets and practice across Europe and beyond”
  • 11. 3. ECHAlliance Ecosystems – What are they all about? Introducing ECHAlliance Ecosystems …an answer and solution to these barriers
  • 12. 3. What is a Connected Health Ecosystem? Dictionary – “a system involving the interactions between a community and its non-living environment.” Commissioners of Healthcare Commissioners of Social Care CONSUMERS PATIENTS PEOPLE Secondary Community Primary Domiciliary Assisted Care Homes US care care care services Living services services Public Providers Industry University & Research Organisations • Health and social care providers • Pharmaceutical • Technology devices, equipment and • ICT software (telecoms) services equipment and services • Consumer healthcare products and • Research services
  • 13. 3. ECH Alliance Ecosystems – What are they all about? PERMANENT ECOSYSTEMS
  • 14. 3. ECHAlliance Ecosystems – What are they all about? Operational Leadership
  • 15. 3. ECH Alliance Ecosystems – What are they all about? Developing existing networks Focusing on doing rather than just talking Connect to the ECHAlliance international network
  • 16. 3. ECH Alliance Ecosystems – What are they all about? Ecosystems: a driver for integration & economic development with HEALTHCARE AS AN INVESTMENT NOT COST. Engine for investment growth and economic development
  • 17. 4. Business Models for Connected Health • Telecommunications or healthcare regulation products/services or a combination? • Sale of equipment (devices) v supply of services • Need for Health Commissioners to find savings to avoid denial of services • Revenue (services) v Capital (IT) budgets • “Disruptive” Business Models (Clayton Christensen) • Consortiums? Collaborations and Partnerships?
  • 18. 4. Business Models for Connected Health Managed Service – A Shift in Concept and Language Buying Buying a service Technology Becomes Selecting Defining your Technology Becomes service requirements Buying Buying Monitoring Becomes days Equipment Building service Building capability delivery Becomes to use the service capability
  • 19. 4. Business Models for Connected Health The Managed Service Model
  • 20. 4. Business Models for Connected Health Managed Services Model – Conclusions and Lessons from the Northern Ireland Ecosystem • Provides clear basis to incentivise the provider to deliver services that the commissioner wants • Significant up-front investment on both sides to define service requirements and design how the service will integrate with other services • Focus on defining what service is required and not how to arrange people, process and technology to deliver the service • Demands a high level of working in partnership through service definition and design • Shares the risk of delivery between the commissioner and provider
  • 21. 5. Conclusions • Need for a European Legal Connected Health framework but should be permissive not prescriptive • In the meantime risks from variations in National Laws in EU and Telecommunications v Health • Jurisdiction “shopping” so pan European businesses need to be careful! • Major information/communication exercise with citizens (patients) to explain the benefits of Connected Health and information sharing in health systems. • Technology must be an enabler of “Patient centric” services/treating patients as consumers and involving them in the design of devices and/or services.
  • 22. 6. ECH Alliance: How can you help us? • Become members! (www.echalliance.com ) • Tell us about any ideas you have to improve patient services • Tell us about any solutions (devices or services) you would like to deploy in our Ecosystems • Help us make our Ecosystems a success