Applying Mobile First Design to Clinical Trials

Global Clinical Trials
Connect 2018
26 April 2018
Kensington. London
#GCTConnect
Applying Mobile First Design
to Clinical Trials

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For a copy of this slide deck:
@mHealth
http://twitter.com/mHealth

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David Doherty
CoFounder, 3GDoctor
3G Doctor: Documented Mobile
Video Consultations with
registered Doctors 24x7

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Launched in 2006
http://3GDoctor.com

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Available 24x7 for a cost of
only £35 per Consultation.
http://3GDoctor.com

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Simply register on the secure
3GDoctor.com website.
http://3GDoctor.com

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Top up your Account.
http://3GDoctor.com

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Create or Share a PHR.
http://HealthVault.com

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Share your concerns with
the help of an Interactive
Medical History
Questionnaire.
http://MedicalHistory.com

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Share any additional
information you feel could
be helpful (eg. Photos,
Websites, YouTube
Videos).
http://3GDoctor.com

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A Doctor will review the
info you shared &
conduct any neccessary
research before Video
Calling you.
http://3GDoctor.com

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The Video Consultation
normally lasts no more
than 10 minutes.
http://3GDoctor.com

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Login after your Consult
to view, download & print
off your comprehensive
written Consultation
Report.
http://3GDoctor.com

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This document includes
an action plan to ensure
the next move you make
is the right one.
http://3GDoctor.com

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After every Consult we
ask Patients to share
feedback to help us
improve the service we
offer.
http://3GDoctor.com

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We're not a replacement
for a Family Doctor (the
best place for you to get
care).
http://3GDoctor.com

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We're not selling Prescriptions.
http://3GDoctor.com

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The Patient is our only
customer & we aren't
involved in selling
personal information.
http://mhealthinsight.com/2014/10/12/

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We provide you with the
documented advice of
impartial, independent
Doctors.
http://3GDoctor.com

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We help by listening,
supporting, understanding,
reassuring, explaining and
advising.
http://3GDoctor.com

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Never underestimate the value of being Present
http://3GDoctor.com

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In 2018: “Here's my mobile number...”
https://mhealthinsight.com/2015/03/06/heres-my-mobile-phone-number-is-now-one-of-the-most-caring-things-a-healthcare-
professional-can-say/

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Talk to us about how we
can add value to your
clinical trials.
http://3GDoctor.com

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My first memory in life:
the sound of Telecoms
in Healthcare.

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10p provided access to the
most powerful Technology
in the world's best Hospital.

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1995.

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I'm the only person with
a Mobile Phone.

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In case you didn't believe me

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My first experience looking
up something for a Patient

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I wondered why I felt
like a fraud

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We weren't being taught
to work with Patients &
their information

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“It is not enough to do your best,
you must know what to do
and then do your best”
W Edwards Deming

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https://www.hisi.ie/hisi/certification/mhealth

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http://wikipedia.com
What is mHealth?

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What is mHealth?
“The mHealth field has emerged
as a sub-segment of eHealth”

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What is eHealth?

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What is eHealth?
“Healthcare Practice using
the Internet”

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eHealth stops being interesting when you work out
how to use an iPhone...
http://dummies.com/how-to/consumer-electronics/iPhone.html

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The biggest problem with eHealth Record theft?

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The biggest problem with eHealth Record theft?
Patients NEVER had access to data
that is now shared with criminals

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Mobile First Kaiser Permanente: 0 to 1 Million in 1 Month

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When mHealth is an idea: It'll never work
Volvo C60 Automatic Braking Test #Fail

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When mHealth works: It's a fad
Stanley the Driverless Car

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When mHealth isn't a fad: What's it doing to our Jobs,
Culture, Children, Parents, Society?!?!?!
http://mHealthInsight.com/2015/05/15/

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m is for Mobile – the newest mass media
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/

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Unique attributes of Mobile as a mass media
1st – mobile is personal
2nd – mobile is permanently carried
3rd – mobile is always on
4th – mobile has a built-in payment channel
5th – mobile is available at the point of creative impulse
6th – mobile is most accurate at measuring its audience
7th – only mobile can capture the social context of consumption
8th – only mobile can offer augmented reality
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/

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Mobile isn't a subset of the Internet
There are
Landline phones
1.1B
TomiAhonen.com Mobile Industry Almanac

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There are
PCs
(desktops+laptops
+netbooks+tablet PCs)
1.5B

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There are
TVs
2B

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There are
mobile subscriptions
7.1B

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68%Say they check their phone
within 15 mins of waking up
Google Consumer Surveys Aug 2015 n=729

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We check our mobiles
a day
150
Kleiner Perkins C&B Internet Trends Report 2013

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>>>
http://MobileMoneyRevolution.co.uk

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2000-2010: the Nokia Decade

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2010-2020: the mHealth decade

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The global opportunity to go Mobile 1st
with Clinical Trials

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Imagine if the born mobile generation
designed Clinical Trials?

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Ever seen an iPad manual?

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Why can't interactions with Clinical Trials be simple & easy?
Google “Dominos Pizza Easy Order”

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Mobile is transforming the Internet into a network of devices
http://twitter.com/UnderStudyPanc/

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“I just made that number up
to stop Mum worrying”
http://twitter.com/UnderStudyPanc/

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Embedded Connectivity reduces Complexity

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http://TelCare.com

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“...we see mHealth as one of the tools in fighting the spread of
diabetes & making the lives of people with diabetes better.
The key however is really ensuring that mHealth is embedded
within healthcare programmes. It’s not an optional
add on extra but it’s part of how we do good
healthcare with people who have diabetes...”
Petra Wilson, CEO
International Diabetes Federation
http://YouTube.com/watch?v=tocZ7s4F8nA

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American Academy of Opthalmology has rebranded
to emulate the brand style of Apple Inc

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“When Digital Technologies Converge
they Converge to Mobile”
http://twitter.com/TomiAhonen

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http://myownfone.com

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http://11Health.com

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http://www.withings.com/eu/en/products/blood-pressure-monitor/

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http://www.withings.com/eu/en/products/smart-body-analyzer/

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http://www.withings.com/us/withings-aura.html

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http://Starkey.com/hearing-aids/technologies/halo-wireless-hearing-aids/

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http://www.digisight.net/digisight/paxos-scope.php

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http://Alivecor.com

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http://www.resmed.com/us/en/consumer/s-plus.html

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Notice how the screen
in the consulting room
is always pointed at the
wrong person?

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“Healthcare will become a Mobile Experience,
we will drop the Health in mHealth not the m”

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Is Privacy a battle we've already lost?
“Based in Los Angeles, the company painstakingly built a
database that matches 83 million specific places around the
world – businesses, schools, parks, parks, hospitals and so on
– with GPS coordinates as well as attributes such as whether
they're upscale or downmarket. The company aggregates
location data on 600 million monthly mobile users”
Factual Inc

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It's cheaper to distribute quality Health info than water
a day

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Would you recognise your Kodak Moment?
a day

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How would the HyperLoop team Design a Clinical Trial?
http://HyperLoop.com

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http://mHealthInsight.com
The Future of Technology is Mobile
& the Future of Clinical Trials
is already in your Pocket.

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https://www.youtube.com/watch?v=BFmb9OL-oq0
Promise me you'll never wear a pink ribbon in my name or drop a
dollar into a bucket that goes to breast cancer “awareness” for
“early detection for a cure” Laurie Becklund RIP

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http://apple.com/researchkit/

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https://mhealthinsight.com/2018/03/07/apple-gives-a-beta-product-demo-and-has-a-booth-offering-jobs-at-himss18/

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@mHealth
mHealth Insight.com
Thank you!
http://about.me/mHealth/ http://twitter.com/mHealth http:///mHealthInsight.com

Applying Mobile First Design to Clinical Trials

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Applying Mobile First Design to Clinical Trials