3. VALUE
PROPOSI-
TION
CUSTOMERS
CUSTOMER INSIGHTS & ENABLING
TECHNOLOGIES
RELATIONSHIPS
Building a Sustainable Business Model
CHANNELS

4. Janssen Healthcare Innovation
Accelerating the
transformation of J&J from
a healthcare product
company to a health care
company
November 2013 PHGB/NPR/0213/0077h Janssen Healthcare Innovation

5. Enabling
Technologies
Janssen Healthcare Innovation
Integrated Care
Businesses

6. The challenge of medication adherence
50% not taking
prescribed
medication as
directed
Adherence to Long-Term Therapies,
Evidence for Action, World Health
Organization, 2003

7. $100
billion
in the U.S.
alone
Annual Cost of Poor Adherence
Osterberg L & Blaschke T (Aug 2005).
Adherence to medication. New England
Journal of Medicine, 353: 487-97.

8. U.S.: 262,000 downloads
UK: April 2014
DE: Summer 2014

9. Janssen Healthcare Innovation

10. PRODUCTS
&
SERVICES
CUSTOMERS
TRUST
OMNICHANNEL
• acct. mgrs
• DTC
• partnerships
• unbranded
• data source
consumer-
focused
• free
• any phone
Consumer-focused business model

11. Janssen Healthcare Innovation
encourage people to take ownership of
their treatment and health

12. Janssen Healthcare InnovationNovember 2013 PHGB/NPR/0213/0077h
Allan Bowyer
abowyer@its.jnj.com
@abowy

13. Backup

14. Health Services Spending: Adherent vs Non-Adherent
-10000
-8000
-6000
-4000
-2000
0
2000
Rx
spending
Medical
spending
Total HC
spending
Congestive heart
failure
Diabetes
Hypertension
Dyslipidemia
Cost(USD)
/person/
year
Roebuck et al, ‘Impact of medication adherence on
absenteeism and short-term disability for five chronic
diseases.’