Presentation deck from the 2012 EyeforPharma Emarketing Europe & Mobile 2012, Barcelona, March 2012

2. 7th Annual
Emarketing Europe &of Pharma
The Mobile Future Mobile 2012
27 March 2012
David Doherty

5. 1995

6. 1995

7. INTRODUCTION

8. NOKIA DECADE 2000 - 2010

9. NOKIA DECADE 2000 - 2010

10. NOKIA DECADE 2000 - 2010

15. What's next?

18. Interactive Patient History Taking
Questionnaire
Registration & Payment

19. Interactive Patient History Taking
Questionnaire
Registration & Payment

20. Remote Video Consult
Interactive Patient History Taking
Questionnaire
Registration & Payment

21. Comprehensive Written Report
Remote Video Consult
Interactive Patient History Taking
Questionnaire
Registration & Payment

22. Why?

23. Key lessons?

24. Let's dispel some myths

25. Houfeng Seismometer (replica) 132 AD

26. Population Density:
Tokyo 14,400 /km²
New York 10,200 /km²

27. Withings WiFi Weighing Scale 2010

29. How do we engage patients?

30. How do we engage clinicians?

31. mHealth: Adding Value by connecting
Rich Multimedia Content
Electronic Healthcare Records
Mobile Diagnostic Innovations
Customers not Products

32. mHealth: Adding Value by connecting
Rich Multimedia Content
Electronic Healthcare Records
Mobile Diagnostic Innovations
Customers not Products

34. mHealth: Adding Value by connecting
Rich Multimedia Content
Electronic Healthcare Records
Mobile Diagnostic Innovations
Customers not Products

35. HealthVault
A platform for consumer
empowerment and
engagement with and
through their personal
health data

36. mHealth: Adding Value by connecting
Rich Multimedia Content
Electronic Healthcare Records
Mobile Diagnostic Innovations
Customers not Products

44. mHealth: Adding Value by connecting
Rich Multimedia Content
Electronic Healthcare Records
Mobile Diagnostic Innovations
Customers not Products

45. mHealth isn't Rocket Science

49. * KIDZ ≠ Comic Sans

53. 14000 Doctors 9 million patients 1 million in month 1

57. Thank you!
David Doherty
@3GDoctor mHealthInsight.com Linkedin